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Susan Dobscha Delivers Keynote at Massachusetts Green Career Conference


Susan Dobscha Delivers Keynote at Massachusetts Green Career Conference

Associate Professor of Marketing Susan Dobscha delivered a keynote at the 3rd Massachusetts Green Career Conference held this fall in Marlborough, Mass. More than 300 people attended, representing government, education and business sectors, along with several workforce development and career services professionals and job seekers transitioning into the green economy.  

Dobscha’s address focused on the pivotal role that marketing plays in the sustainability field, particularly the new green economy. She particularly showcased marketers as consumer advocates and facilitators of consumer-to-consumer consumption, and challenged marketers to rethink how they perform basic business functions such as logistics. In addition to marketing positions directly related to sustainability, she explored the growing trend of green careers that emerge from traditional sectors such as healthcare and education.

Her presentation about marketing and sustainable development complemented keynote presentations by Kevin Doyle, co-author of several green career guides and books about environmental careers, and Patrick Cloney, executive director of the Massachusetts Clean Energy Center.

BENTLEY UNIVERSITY is one of the nation’s leading business schools, dedicated to preparing a new kind of business leader – one with the deep technical skills, broad global perspective, and high ethical standards required to make a difference in an ever-changing world. Our rich, diverse arts and sciences program, combined with an advanced business curriculum, prepares informed professionals who make an impact in their chosen fields. Located on a classic New England campus minutes from Boston, Bentley is a dynamic community of leaders, scholars and creative thinkers. The Graduate School emphasizes the impact of technology on business practice, in offerings that include MBA and Master of Science programs, PhD programs in accountancy and in business, and customized executive education programs. The university enrolls approximately 4,100 full-time undergraduate, 140 adult part-time undergraduate, 1,430 graduate, and 43 doctoral students. Bentley is accredited by the New England Association of Schools and Colleges; AACSB International – The Association to Advance Collegiate Schools of Business; and the European Quality Improvement System, which benchmarks quality in management and business education. For more information, please visit


by Bentley University November 11, 2014

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