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Two Bentley Teams Advance to Finals in Price Chopper Ultimate Innovation Competition


Two Bentley Teams Advance to Finals in Price Chopper Ultimate Innovation Competition

Two teams of Bentley University sophomores placed second and third in the 2012 Price Chopper Ultimate Innovation Competition. The program challenges undergraduate and graduate college students to develop an original, creative, and innovative concept that would be relevant and meaningful to the northeast supermarket retailer.

In addition to a formal written proposal, each team made a formal presention at the end of April to senior company executives at Price Chopper’s headquarters in Schenectady, NY. Bentley was among six finalist teams from colleges and universities in the Price Chopper market area (Connecticut, Massachusetts, New Hampshire, New York, Pennsylvania and Vermont).

“What makes the awards all the more impressive is that all of the Bentley students were sophomores, competing against juniors and seniors from other schools,” says Bentley Professor of Operations Management Mark Davis, who coached the team with Jim Salsbury, Senior Lecturer in Operations Management.

Team members Rachael Dempsey, Sara Eldemery and Stephanie Filippetti took second place, receiving $5,000 for the project, “Methods to Increase Customer Value by Increasing Their Engagement with Price Chopper.” Third place team members Tomas Allen, Zachariah Brown, Conor Peal and Kenneth Ukaigwe received $3,000 for “Improving Employee Satisfaction at Price Chopper to Increase Customer Loyalty and Profits”

The competition challenges students to develop an original, creative and innovative concept that would be relevant and meaningful to Price Chopper in at least one of the following categories:

  • Retail Store Operations
  • Supply Chain/Distribution Management (Including Warehousing and Transportation)
  • Merchandising/Marketing (Including Advertising or Public Relations)
  • Human Resources (Including Training and Recruiting)

Proposals included associated costs, benefits to Price Chopper, a proposed timeline, and staffing requirements for implementation.

BENTLEY UNIVERSITY is one of the nation’s leading business schools, dedicated to preparing a new kind of business leader – one with the deep technical skills, broad global perspective, and high ethical standards required to make a difference in an ever-changing world. Our rich, diverse arts and sciences program, combined with an advanced business curriculum, prepares informed professionals who make an impact in their chosen fields. Located on a classic New England campus minutes from Boston, Bentley is a dynamic community of leaders, scholars and creative thinkers. The Graduate School emphasizes the impact of technology on business practice, in offerings that include MBA and Master of Science programs, PhD programs in accountancy and in business, and customized executive education programs. The university enrolls approximately 4,100 full-time undergraduate, 140 adult part-time undergraduate, 1,430 graduate, and 43 doctoral students. Bentley is accredited by the New England Association of Schools and Colleges; AACSB International – The Association to Advance Collegiate Schools of Business; and the European Quality Improvement System, which benchmarks quality in management and business education. For more information, please visit


by Bentley University November 11, 2014

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