Do radio and TV ads for new prescription drugs steer consumers toward newer, high-priced products? Bentley professor Dhaval Dave says “yes,” according to a recent study of the implications of both broadcast and non-broadcast direct-to-consumer advertising on rising prescription drug costs and demand.
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Newsroom: Campus News
Bentley University is proud to now have a reverse vending machine on campus. The Greenbean Machine’s unique technology has caught the interest of students who have been actively using it since it was installed on campus in October 2013. In its initial months, Bentley students have already used the Greenbean more than any other college with a similar machine.
Bentley’s Kathleen Burns Kingsbury joins CNBC to discuss the ‘soft side’ of finance. Appointed to CNBC’s Digital Financial Advisor Council, she will appear on air and contribute to CNBC.com tackling issues like client communication, the psychology of money and how to empower women financially.
Bentley Accountancy Professor Mahendra Gujarathi wants his students to understand that contrary to textbooks, the answers to accounting issues in the real world are not black and white but shades of gray. He teaches this through experiential education using real-world cases. One such case earned Gujarathi the Emerson Ethics Award from the North American Case Research Association (NACRA).
As part of Bentley’s Annual Culture Fest, Qais Akbar Omar, 30, a Boston University graduate student and author of “A Fort of Nine Towers: An Afghan Family Story,” addressed the community about how he came to write a memoir recounting his coming of age among unimaginable violence.
Got an important event and nothing to wear? Try wardrobe sharing. The idea earned Bentley master’s student Amrita Aviyente a finalist spot in Boston’s Lean Startup Challenge business model competition for her Date My Wardrobe website — an online marketplace for sharing and renting high-end wardrobe items with other users.
It may have been 8 a.m., but Diversity Trainer Maura Cullen captured the attention of more than 250 students from 26 universities at this year’s Diversity Student Summit hosted by Bentley University in October. The one-day, high-energy conference is designed to mobilize students and staff to be innovative in creating and sustaining more inclusive campus communities.
Speaking to a record crowd at Bentley’s Rainbow Luncheon celebrating diversity, on October 23, keynote speaker Zach Wahls tackled the question “What makes a family?” and included his own experience as the son of two lesbian mothers whose ability to marry was dependent on legislative decisions.
Bentley senior Evan O’Keeffe, along with other students from across the nation belonging to Beta Alpha Psi honors organization for financial information students, won first place in the 2013 Project Run With It case competition.
Bentley Police Sgt. Carlos Echevarria and Officer Keith Holland are among 40 police officers from around the state being recognized for their success at saving lives during the past year. The Municipal Police Training Committee presented Life Saver Awards at a June ceremony at Bentley.