Director of the Center for Marketing Technology, Ian Cross, explains the imperative need for marketers to embrace the concept of 'social business' when discussing direct marketing in the digital age.
Director of the Center for Marketing Technology Ian Cross shares his enthusiasm for a new way of marketing practiced by fashion and interior design blog, Fashion + Decor.
Senior Lecturer or Marketing and Director of the Center for Marketing Technology Ian Cross offers expert advice on the effectiveness of social media and the process of collecting information to establish one's persona.
In an interview on the Callie Crossley Show, Associate Professor of MarketingDipyan Biswas offers insight on what the future holds for "self-service" at places such as supermarkets, pharmacies and gas stations, including the advantages and disadvantages of this technology.
The Tech Apprentice Competition, modeled after The Apprentice TV show, featured 16 students who competed for a paid internship with cutting-edge marketing firm Allen & Gerritsen.
