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Center For Marketing Technology

Ian Cross to Moderate Chief Digital Officer Event

Thu, 10/17/2013 - 09:55

Director of the Center for Marketing Technology Ian Cross has been selected as moderator at the Chief Digital Officer executive round table discussion on October 22.  He will lead a discussion about new media, online marketing, and marketing technology hosted in Boston.

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Bentley University on "Creativity and Technology Solutions for Business & Life" Radio Broadcast

Tue, 10/08/2013 - 12:59

Professor Jim Pouliopoulos and Trading Room Manager Amy Whittaker are featured on WTBQ 1110 Radio’s “Creativity & Technology Solutions for Business & Life” show.

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Chambers Struggle In A Changing Environment

Sun, 06/16/2013 - 10:56

Director of the Center for Marketing Technology Ian Cross discusses the recent marketing challenges faced by chambers of commerce.

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Ask the Experts: How Would You Redefine Direct Marketing for the Digital Age?

Mon, 04/08/2013 - 13:37

Director of the Center for Marketing TechnologyIan Cross, explains the imperative need for marketers to embrace the concept of 'social business' when discussing direct marketing in the digital age. 

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Worcester Online Entrepreneurs Pair Designer Fashion with Home Decor

Tue, 09/04/2012 - 13:47

Director of the Center for Marketing Technology Ian Cross shares his enthusiasm for a new way of marketing practiced by fashion and interior design blog, Fashion + Decor.

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Retailers Embrace Social Media to Lure Young Customers

Sun, 07/29/2012 - 12:30

Senior Lecturer or Marketing and Director of the Center for Marketing Technology Ian Cross offers expert advice on the effectiveness of social media and the process of collecting information to establish one's persona.

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Where in the World is the Most Talent? Bentley Helps Answer the Question

Tue, 07/03/2012 - 11:04

Bentley University Professor Pierre Berthon developed the methodology to help determine which cities around the world have the most intellectual capital as part of the Greater Boston Chamber of Commerce Global Talent Index (GTI). Professor Ian Cross, director of Bentley’s Center for Marketing Technology, coordinated the project.

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The Self-Service Revolution

Mon, 01/30/2012 - 09:50

In an interview on the Callie Crossley Show, Associate Professor of Marketing Dipyan Biswas offers insight on what the future holds for "self-service" at places such as supermarkets, pharmacies and gas stations, including the advantages and disadvantages of this technology. 

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