Marketing Professor Raj Sisodia is interviewed about the book he co-authored with co-CEO of Whole Foods John Mackey. The book, Conscious Capitalism: Liberating the Heroic Spirit of Business, explains the need for companies to focus on purpose rather than profit. explains the need for companies
Bentley Professor of Marketing Raj Sisodia and Whole Foods Market Co-Founder, Co-CEO John Mackey encourage free market capitalism and provide a business model for grounded, ethical business practice in their new book “Conscious Capitalism: Liberating the Heroic Spirit of Business.”
Yahoo Finance higlights Marketing Professor Raj Sisodia for his latest book, Conscious Capitalism, which disuccess ways to create value in order lift people from poverty and focus on finding higher purpose in business.
Marketing Professor Raj Sisodia and Whole Foods CEO John Mackey are highlighted for elevating the discourse around higher purpose, compassion, and generosity in business, as outlined in their latest book, Conscious Capitalism.