You are here

The Cross-Channel Conversation

Ask the Experts: How Would You Redefine Direct Marketing for the Digital Age?

Mon, 04/08/2013 - 13:37

Director of the Center for Marketing TechnologyIan Cross, explains the imperative need for marketers to embrace the concept of 'social business' when discussing direct marketing in the digital age. 

Original Story

Source: | Type: Media Coverage | Permalink

Subscribe to RSS - The Cross-Channel Conversation