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Direct-to-consumer advertising

Increased Broadcast Media Spending Leads Consumers to Higher-Priced Prescription Drugs

Mon, 01/06/2014 - 11:41

Do radio and TV ads for new prescription drugs steer consumers toward newer, high-priced products? Bentley professor Dhaval Dave says “yes,” according to a recent study of the implications of both broadcast and non-broadcast direct-to-consumer advertising on rising prescription drug costs and demand.

Type: Campus News

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