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faculty award

Australia and New Zealand Marketing Academy Honor Professor Pierre Berthon of Bentley University with Best Paper Award

Mon, 12/06/2010 - 15:04

Bentley University professor Pierre Berthon's current research received the Best Paper Award on the Marketing Strategy Track of the 2010 Australia and New Zealand Marketing Academy Conference (ANZMAC).  Berthon co-wrote the paper "Creative Consumers: Awareness, Attitude & Action - Instrument & Preliminary Results" with Colin Campbell (Simon Frazer University), Leyland Pitt (Simon Frazer University) and Ian McCarthy (Simon Frazer University).  The award was presented at the annual conference held at the University of Canterbury in New Zealand from November 30 to December 2, 2010.

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Girl Scouts of Eastern Mass. Honor Bentley University President Gloria Cordes Larson with Leading Women Award

Fri, 11/19/2010 - 15:12

The Girl Scouts of Eastern Massachusetts honored Bentley University President Gloria Cordes Larson as one of six remarkable role models at the 19th Annual Girl Scouts of Eastern Mass. Leading Women Awards Breakfast held at the Seaport Hotel in Boston on November 9, 2010.  The honorees were chosen because they exemplify the Girl Scout mission to build women of courage, confidence and character and their desire to make the world a better place.

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Bentley University Professor Pierre Berthon Wins Best Paper from Business Horizons

Tue, 11/02/2010 - 12:05

Bentley University Professor Pierre Berthon won a 2010 Best Paper Award from Business Horizons for the paper entitled "Event Sponsorship and Ambush Marketing: Lessons from the Beijing Olympics,"  published in the May-June 2010 issue. The article outlines the "Li Ning Affair" - how major Olympic sponsor Adidas was ambushed by a lesser-known Chinese competitor, Li Ning, whose namesake founder lit the Olympic flame at the 2008 Beijing Olympiad.

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