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Director of the Center for Marketing Technology, Ian Cross, explains the imperative need for marketers to embrace the concept of 'social business' when discussing direct marketing in the digital age.
Director of the Center for Marketing Technology Ian Cross shares his enthusiasm for a new way of marketing practiced by fashion and interior design blog, Fashion + Decor.
Senior Lecturer or Marketing and Director of the Center for Marketing Technology Ian Cross offers expert advice on the effectiveness of social media and the process of collecting information to establish one's persona.
Marketing Professor Ian Cross comments on American Superconductor's recovery after a disastrous software theft that cost the company millions and forced hundreds of layoffs.
Boston Globe (South): Senior Lecturer of Marketing and Director of the Center for Marketing TechologyIan Cross and his class are highlighted for the new marketing partnership between Bentley and the Trustees of Reservations aimed at getting young adults behind conservation efforts in Green P
Boston Globe: Professor of Marketing Ian Cross and Bentley senior Courtney Hurley discuss the new marketing partnership between Bentley and the Trustees of Reservations aimed at getting young adults behind conservation efforts in To Get Gen Y Back to Land?
