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Ian Cross

Local Health Officials Applaud CVS' Decision to Ban Tobacco

Sun, 02/09/2014 - 10:11

Director of Bentley's Center for Marketing Technology, Ian Cross, comments on CVS' bold move to ban the sale of tobacco in their stores and why this will likely spur change industry wide.

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Boston Professors Dish on Best Eats

Mon, 01/20/2014 - 01:47

Marketing Professor Ian Cross, as well as other area professors, shares his favorite local restaurant with Boston Common Magazine.

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Ian Cross to Moderate Chief Digital Officer Event

Thu, 10/17/2013 - 09:55

Director of the Center for Marketing Technology Ian Cross has been selected as moderator at the Chief Digital Officer executive round table discussion on October 22.  He will lead a discussion about new media, online marketing, and marketing technology hosted in Boston.

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Boston Professors Dish on Best Eats

Wed, 09/04/2013 - 10:33

Marketing Professor Ian Cross shares his favorite local restaurants with Boston Common Magazine.

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Chambers Struggle In A Changing Environment

Sun, 06/16/2013 - 10:56

Director of the Center for Marketing Technology Ian Cross discusses the recent marketing challenges faced by chambers of commerce.

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Bentley Students Keep Converse a Step Ahead

Thu, 06/13/2013 - 16:04

Little feet pushed Bentley undergraduate students to take big steps as they prepared marketing strategies for Converse Kids’ $125M business. Recommendations were presented directly to the footwear company’s Product Creation Team using iBook.

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Ask the Experts: How Would You Redefine Direct Marketing for the Digital Age?

Mon, 04/08/2013 - 13:37

Director of the Center for Marketing TechnologyIan Cross, explains the imperative need for marketers to embrace the concept of 'social business' when discussing direct marketing in the digital age. 

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Worcester Online Entrepreneurs Pair Designer Fashion with Home Decor

Tue, 09/04/2012 - 13:47

Director of the Center for Marketing Technology Ian Cross shares his enthusiasm for a new way of marketing practiced by fashion and interior design blog, Fashion + Decor.

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Retailers Embrace Social Media to Lure Young Customers

Sun, 07/29/2012 - 12:30

Senior Lecturer or Marketing and Director of the Center for Marketing Technology Ian Cross offers expert advice on the effectiveness of social media and the process of collecting information to establish one's persona.

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Etsy Seeks Scale without Losing Its 'Street Fair' Aesthetic

Wed, 05/09/2012 - 11:50

Senior Lecturer or Marketing Ian Cross shares insight on the growth of Etsy, the online marketplace for handmade goods.

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