Director of the Center for Marketing Technology Ian Cross has been selected as moderator at the Chief Digital Officer executive round table discussion on October 22. He will lead a discussion about new media, online marketing, and marketing technology hosted in Boston.
Little feet pushed Bentley undergraduate students to take big steps as they prepared marketing strategies for Converse Kids’ $125M business. Recommendations were presented directly to the footwear company’s Product Creation Team using iBook.
Senior Lecturer or Marketing and Director of the Center for Marketing Technology Ian Cross offers expert advice on the effectiveness of social media and the process of collecting information to establish one's persona.