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Ian Cross

Back from the brink

Sun, 04/22/2012 - 13:18

Marketing Professor Ian Cross comments on American Superconductor's recovery after a disastrous software theft that cost the company millions and forced hundreds of layoffs. 

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Using Coupons to Peddle Business

Sun, 07/03/2011 - 16:24

Senior Lecturer of Marketing Ian Cross addresses the new ways businesses are utilizing group discount sites like Groupon.

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Metro International - Ian Cross discusses Fashion Popping up in a 'lifeless' Place

Mon, 08/02/2010 - 14:48

Metro International: Marketing Professor Ian Cross discusses retail trends during a recession in Fashion Popping up in a 'Lifeless' Place. (August 2, 2010)

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Metro Boston - The real deal on deals of the day

Mon, 06/21/2010 - 12:33

Metro Boston: Director of the Center for Marketing Technology Ian Cross shares his thoughts on the dangers of the new social networking phenomenon called Groupon in The Real Deal on Deals of the Day. (June 21, 2010)

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Boston Globe (South) - Trustees of Reservations partnership is highlighted

Mon, 02/23/2009 - 15:57

Boston Globe (South): Senior Lecturer of Marketing and Director of the Center for Marketing Techology Ian Cross and his class are highlighted for the new marketing partnership between Bentley and the Trustees of Reservations aimed at getting young adults behind conservation efforts in Green P

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Boston Globe - Trustees of Reservations partnership highlighted

Wed, 02/18/2009 - 10:19

Boston Globe: Professor of Marketing Ian Cross and Bentley senior Courtney Hurley discuss the new marketing partnership between Bentley and the Trustees of Reservations aimed at getting young adults behind conservation efforts in To Get Gen Y Back to Land?

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Daily News Tribune - Trustees of Reservations partnership story

Mon, 02/02/2009 - 16:42

Daily News Tribune: Professor of Marketing Ian Cross and his class are highlighted for a new marketing partnership between Bentley and the Trustees of Reservations in Students in the Market for Fresh Ideas. (January 28, 2009)

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