Boston Globe: Professor of Marketing Ian Cross and Bentley senior Courtney Hurley discuss the new marketing partnership between Bentley and the Trustees of Reservations aimed at getting young adults behind conservation efforts in To Get Gen Y Back to Land?

Daily News Tribune: Professor of Marketing Ian Cross and his class are highlighted for a new marketing partnership between Bentley and the Trustees of Reservations in Students in the Market for Fresh Ideas. (January 28, 2009)