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Bentley Announces Partnership with WGBH Television
April 5, 2004
WALTHAM, Mass.- Bentley is pleased to announce a new partnership with WGBH, the nation's premiere public broadcasting television network.
Bentley has entered a year-long agreement with WGBH, and will serve as a nightly sponsor on three high-profile programs: NewsHour with Jim Lehrer, Nightly Business Report, and Charlie Rose.
"We are pleased to enter a partnership with WGBH, a station synonymous with history and prestige," said Sandra King, vice president for Marketing, Communication and Public Affairs at Bentley. "Bentley's reputation for academic excellence, combined with WGBH's educated, sophisticated audience is a natural fit."
Nightly television marks Bentley's second avenue of partnership with WGBH. Last fall, Bentley joined the WGBH Forum Network as a corporate partner. The Network is an audio and video streaming web site devoted to presentations, thought-provoking lectures and panel discussions hosted by distinguished cultural and educational organizations. Bentley's area of specialty on the Network is business ethics.
WGBH is the preeminent public broadcasting station in the United Stated (producing over one third of all productions in the country), and WGBH is a treasure to New England, to over 2 million viewers that watch WGBH each week, and to the 205,000 active and loyal members that donate over $40 million dollars a year in support.
BENTLEY UNIVERSITY is one of the nation’s leading business schools, dedicated to preparing a new kind of business leader – one with the deep technical skills, broad global perspective, and high ethical standards required to make a difference in an ever-changing world. Our rich, diverse arts and sciences program, combined with an advanced business curriculum, prepares informed professionals who make an impact in their chosen fields. Located on a classic New England campus minutes from Boston, Bentley is a dynamic community of leaders, scholars and creative thinkers. The Graduate School emphasizes the impact of technology on business practice, in offerings that include MBA and Master of Science programs, PhD programs in accountancy and in business, and customized executive education programs. The university enrolls approximately 4,100 full-time undergraduate, 140 adult part-time undergraduate, 1,430 graduate, and 43 doctoral students. Bentley is accredited by the New England Association of Schools and Colleges; AACSB International – The Association to Advance Collegiate Schools of Business; and the European Quality Improvement System, which benchmarks quality in management and business education. For more information, please visit www.bentley.edu.
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