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The Bentley Brand: A New Look and Campaign for a Business University
Long regarded as a top school of finance and accounting, in recent decades Bentley has greatly expanded its curriculum and other resources. Today, the Bentley education rests on four pillars that are crucial to a rigorous and relevant business education:
- An academic symbiosis between business and the arts and sciences
- Technology to enhance the academic experience and prepare students for the workplace
- Corporate immersion and hands-on learning
- Outstanding career-service resources
The campaign also underscores Bentley’s longstanding devotion to business ethics and summarizes our key message: with a Bentley education, graduates are prepared for rewarding careers and fulfilling lives.
Part of this effort is WhyBizU a public resource and discussion website about the benefits of studying business at a business university. WhyBizU is highly social and interactive, with observations from alumni, suggestions for business reading, faculty analysis and opinion pieces, video, Twitter [#whybizu] updates, and more.
In the next month, look for Bentley’s animated and entertaining TV commercials on regional network stations during the “March Madness” NCAA basketball tournament.
Enjoy the campaign, and please let us know what you think at WhyBizU.
The Yawkey Foundations have recognized Bentley University’s longstanding commitment to service-learning and awarded the university $500,000 to educate students to effectively lead nonprofit organizations and expand student efforts to help community groups.