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The Bentley Brand: A New Look and Campaign for a Business University
Long regarded as a top school of finance and accounting, in recent decades Bentley has greatly expanded its curriculum and other resources. Today, the Bentley education rests on four pillars that are crucial to a rigorous and relevant business education:
- An academic symbiosis between business and the arts and sciences
- Technology to enhance the academic experience and prepare students for the workplace
- Corporate immersion and hands-on learning
- Outstanding career-service resources
The campaign also underscores Bentley’s longstanding devotion to business ethics and summarizes our key message: with a Bentley education, graduates are prepared for rewarding careers and fulfilling lives.
Part of this effort is WhyBizU a public resource and discussion website about the benefits of studying business at a business university. WhyBizU is highly social and interactive, with observations from alumni, suggestions for business reading, faculty analysis and opinion pieces, video, Twitter [#whybizu] updates, and more.
In the next month, look for Bentley’s animated and entertaining TV commercials on regional network stations during the “March Madness” NCAA basketball tournament.
Enjoy the campaign, and please let us know what you think at WhyBizU.
BENTLEY UNIVERSITY is one of the nation’s leading business schools, dedicated to preparing a new kind of business leader – one with the deep technical skills, broad global perspective, and high ethical standards required to make a difference in an ever-changing world. Our rich, diverse arts and sciences program, combined with an advanced business curriculum, prepares informed professionals who make an impact in their chosen fields. Located on a classic New England campus minutes from Boston, Bentley is a dynamic community of leaders, scholars and creative thinkers. The Graduate School emphasizes the impact of technology on business practice, in offerings that include MBA and Master of Science programs, PhD programs in accountancy and in business, and customized executive education programs. The university enrolls approximately 4,100 full-time undergraduate, 140 adult part-time undergraduate, 1,430 graduate, and 43 doctoral students. Bentley is accredited by the New England Association of Schools and Colleges; AACSB International – The Association to Advance Collegiate Schools of Business; and the European Quality Improvement System, which benchmarks quality in management and business education. For more information, please visit www.bentley.edu.
Bentley University’s Co-Provost and Dean of Arts and Sciences Daniel Everett talked with us recently about a wide range of topics, including being featured in a new book by Tom Wolfe, two of his own upcoming books, the importance of studying the origins of language, and the value of a fusion approach to business education.