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Bentley College Aging by Design Conference: Helping Business Cater to Boomers and Beyond, Oct. 23 and 24

September 25, 2006

As Baby Boomers begin to grapple with retirement, companies find themselves marketing to an older demographic with big spending power. To help businesses address the needs of a growing older population of consumers and employees, Bentley College will sponsor Aging by Design III on October 23 and 24 in the Adamian Academic Center Wilder Pavilion on the Bentley Campus. Conference sponsors include AARP, IBM, Deloitte and Fidelity.

The two-day conference will feature top experts from government, academia and business who will speak on topics ranging from:


  • Improving the design of new medical products
  • Employer strategies for adapting to a maturing workforce
  • The interface between technology capabilities and older workers
  • Telephony and aging populations
  • Internet Access for seniors
  • Online learning for seniors
  • The scope of global aging and its impact on the development of new products and services


    "Baby boomers have a different way of thinking about aging and retirement than previous generations," says Bill Gribbons, director of the Master of Science in Human Factors in Information Design, and founder of the Design and Usability Center at Bentley. "Right now adults are living longer, healthier, more active lives well past retirement and they expect technology to enhance their lives. In fact, they demand it and we all need to meet that demand."


    Keynote speaker Ben Shneiderman, a computer science professor at the University of Maryland, will present "Universal Usability: A Grand Challenge for Interface Designers."


    At the University of Maryland, Shneiderman is a founding director of the Human-Computer Interaction Laboratory, and member of the Institute for Advanced Computer Studies and the Institute for Systems Research.

    Other speakers represent organizations such as Fidelity Investments, IBM, Microsoft, the National Minority Health Month Foundation, and NEST - The Home Lab, as well as various universities across the country.


    Aging by Design 2006 registration, agenda and other conference details are available at:


    BENTLEY UNIVERSITY is one of the nation’s leading business schools, dedicated to preparing a new kind of business leader – one with the deep technical skills, broad global perspective, and high ethical standards required to make a difference in an ever-changing world. Our rich, diverse arts and sciences program, combined with an advanced business curriculum, prepares informed professionals who make an impact in their chosen fields. Located on a classic New England campus minutes from Boston, Bentley is a dynamic community of leaders, scholars and creative thinkers. The Graduate School emphasizes the impact of technology on business practice, in offerings that include MBA and Master of Science programs, PhD programs in accountancy and in business, and customized executive education programs. The university enrolls approximately 4,100 full-time undergraduate, 140 adult part-time undergraduate, 1,430 graduate, and 43 doctoral students. Bentley is accredited by the New England Association of Schools and Colleges; AACSB International – The Association to Advance Collegiate Schools of Business; and the European Quality Improvement System, which benchmarks quality in management and business education. For more information, please visit

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