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Bentley College and Compaq Computer Corporation to Host IT & Marketing Conference

October 25, 1998

 

Waltham Mass - October 20, 1998 - Bentley College, with a sponsorship from Compaq Computer Corporation, will hold IT Vision: Seeing the Future, an information technology and marketing conference for college students on November 14 on the Bentley campus. During the conference, established industry experts from Compaq, Lycos, Microsoft, Media One, Harvard University, Syracuse University and the author of The Alta Vista Search Revolution, Rich Seltzer, will provide insight into marketing/information technology careers and will give attendees a unique perspective into corporate high technology marketing.

"This conference grows out of a unique collaboration between higher education and high technology industry. It's designed to introduce today's students to the innovative marketing technologies that are shaping tomorrow's business reality. This conference is a must for any student seeking an understanding of how the information age is transforming the world of business," says Joseph Morone, president of Bentley College. "It's a terrific opportunity to meet and learn from marketing professionals at the leading edge of their field."

IT Vision: Seeing the Future, a marketing conference, will provide college students across New England with a unique opportunity to learn and interact with top-ranking marketing professionals from a range of companies involving a forum of broad topics such as electronic commerce, interactive marketing, and high technology marketing skills. Among the expected attendees are students from Bentley College, Boston College, Providence College, The University of Connecticut and Fairfield University.

"IT Vision: Seeing the Future is a unique merger of higher education and corporate sponsorship. It's designed to capture the imagination of how -real world- marketing technologies impact today's business realities, and to show those realities to tomorrow's business leaders. A definite plus for any marketing student," says Joe Batista, Compaq Computer Corporation.

Founded in 1982, Compaq Computer Corporation is a Fortune Global 200 company. Compaq is the second largest Computer Company in the world and the largest global supplier of personal computers. Compaq develops and markets hardware, software, solutions, and services, including industry-leading enterprise computing solutions, fault-tolerant business-critical solutions, networking and communication products, commercial desktop and portable products and consumer PCs. The company is an industry leader in environmentally friendly programs and business practices. Compaq products are sold and supported in more than 100 countries through a network of authorized Compaq marketing partners. Customer support and information about Compaq and its products are available at http://www.compaq.com

Interested parties should contact Professor Andy Aylesworth at 781-891-3410.

BENTLEY UNIVERSITY is one of the nation’s leading business schools, dedicated to preparing a new kind of business leader – one with the deep technical skills, broad global perspective, and high ethical standards required to make a difference in an ever-changing world. Our rich, diverse arts and sciences program, combined with an advanced business curriculum, prepares informed professionals who make an impact in their chosen fields. Located on a classic New England campus minutes from Boston, Bentley is a dynamic community of leaders, scholars and creative thinkers. The Graduate School emphasizes the impact of technology on business practice, in offerings that include MBA and Master of Science programs, PhD programs in accountancy and in business, and customized executive education programs. The university enrolls approximately 4,100 full-time undergraduate, 140 adult part-time undergraduate, 1,430 graduate, and 43 doctoral students. Bentley is accredited by the New England Association of Schools and Colleges; AACSB International – The Association to Advance Collegiate Schools of Business; and the European Quality Improvement System, which benchmarks quality in management and business education. For more information, please visit www.bentley.edu

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