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Bentley College President on June 19 will be first college president to open The Nasdaq Stock Market

July 13, 2000

WALTHAM, MA-As part of a three-year Premier Partnership between The Nasdaq Stock Market® and Bentley College, Bentley's President Joseph G. Morone on June 19 will be the first college president ever to open Nasdaq's trading day.

Bentley's nationally recognized Trading Room was a key factor in Nasdaq's decision to form an ongoing relationship with the college, and to select Bentley as one of only four schools for its Premier Partnership Program. "People ask what the market will look like three to five years from now," said Alfred R. Berkeley, president of Nasdaq®. "I say it is going to be very electronic and very fast. Anyone who cannot keep up with the electronics will be left behind. Our partnership is rooted in the reality that today's students are tomorrow's entrepreneurs and financial leaders. Through hands-on experience in trading analysis and financial tools, Bentley graduates are way ahead of the curve, both as individual investors and industry professionals alike."

At 9:30 a.m., Eastern Time, on Monday, June 19, at the Nasdaq MarketSite on Times Square in New York, Bentley College President Joe Morone will punch the red button that ignites the MarketSite Wall, opening trading on Nasdaq for the week. The Nasdaq MarketSite, which opened in December 1999, communicates to the world up-to-the-minute market information and provides public education on the financial markets.

"Learning in Bentley College's real-time Trading Room and exposure to daily activities at the Nasdaq market provide students with unparalleled financial education," said Jahangir Sultan, director of the Hughey Center for Financial Services at Bentley College that includes the Trading Room. "Being selected as their Premier Partner is an important recognition by those at the top of their field that our use of cutting-edge technology is the path Nasdaq's leadership sees as required for the next generation of financial analysts, traders, and managers."

Nasdaq companies have recently held their IPO ceremonies in Bentley's Trading Room with top management of the high-growth companies attending customized workshops led by Sultan and other faculty.

The goal of the Nasdaq partnership is to enhance understanding of financial markets through education. Bentley's Hughey Center, in part, extends this educational outreach to Boston area high school students through class visits to the college Trading Room, and Wall Street 101, a new one-week, residential summer camp program for students entering 10th and 11th grades. Other elements of the Premier Partnership through Nasdaq's University Outreach program include an annual Nasdaq Executive Professor Award that this year goes to Professor Laura Willett who was chosen for her expertise in corporate finance, particularly her accomplishments in valuation and financial modeling as an entrepreneur and consultant to new business ventures. The annual Nasdaq Financial Scholar award was recently presented to Heidi Bigelow of Skowhegan,Maine, a senior at Bentley who exhibits a hunger to learn about the diverse areas within the field of finance. Briefings by Professor Sultan and others at Nasdaq are among other initiatives that bring value to the Nasdaq market and its constituencies.

"Nasdaq commends Bentley on the practical experience students receive in the Trading Room, which is purely an educational facility," said Christine Niles, associate director of Nasdaq University Outreach. Every freshman and graduate student at Bentley is introduced to financial concepts as well as to leading technological resources including Bloomberg, Reuters 2000 and 3000 products, Market Guide, and First Call. Using real-time data supplied by Bridge, Reuters, and other sources, students get hands-on trading experience. Corporate groups take customized classes through Bentley's Center for Executive and Professional Education and recent IPO Days in the Trading Room involved management of John Hancock, UPS and ArrowPoint Communications.

The Nasdaq Stock Market lists nearly 5,000 companies, has the largest dollar volume of trades of any financial market, and trades more shares per day than any other U.S. market. Current market capitalization is $5.34 trillion. Nasdaq is a subsidiary of the National Association of Securities Dealers, Inc. (NASD®), the largest securities-industry, self-regulatory organization in the United States.

BENTLEY UNIVERSITY is one of the nation’s leading business schools, dedicated to preparing a new kind of business leader – one with the deep technical skills, broad global perspective, and high ethical standards required to make a difference in an ever-changing world. Our rich, diverse arts and sciences program, combined with an advanced business curriculum, prepares informed professionals who make an impact in their chosen fields. Located on a classic New England campus minutes from Boston, Bentley is a dynamic community of leaders, scholars and creative thinkers. The Graduate School emphasizes the impact of technology on business practice, in offerings that include MBA and Master of Science programs, PhD programs in accountancy and in business, and customized executive education programs. The university enrolls approximately 4,100 full-time undergraduate, 140 adult part-time undergraduate, 1,430 graduate, and 43 doctoral students. Bentley is accredited by the New England Association of Schools and Colleges; AACSB International – The Association to Advance Collegiate Schools of Business; and the European Quality Improvement System, which benchmarks quality in management and business education. For more information, please visit

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