Bentley College Responds To Corporate Demand For Computer-Savvy Business Professionals
January 21, 1999
WALTHAM, Mass.- Responding to corporate demand for employees who are well-versed in both technology and business practices, Bentley College will launch three new master of science programs in Fall 1999.
The new programs are Information Age Marketing, Global Financial Analysis, and Human Factors in Information Design. Students may pursue programs that fit their timetable and needs: The Information Age Marketing program will feature a master of science (MS) degree, a graduate certificate, and an MBA concentration; Global Financial Analysis will offer an MS degree and an MBA concentration; and in addition to the Information Design professional certificate, which has attracted national attention, an MS degree in Human Factors in Information Design will now be offered.
"Every sector of the economy, and every field of business practice, is being transformed by the information age- by the convergence of essentially unlimited computing power, communications and data," says Joseph G. Morone, president of Bentley College. "As this transformation occurs, traditional approaches to business education are becoming obsolete. At Bentley College, we are developing a new model of business education courses, degree programs and teaching facilities that infuse information technology into the very core of our business curricula."
The Information Age Marketing (IAM) discipline will educate professionals who, while not becoming technical experts themselves, will be able to deal authoritatively with technology issues in partnership with information technology (IT) professionals. The MS, certificate and MBA concentration will encompass courses in marketing, computer information systems, business communication, management and statistics. This integrated curriculum will emphasize a solid grounding in marketing fundamentals, while building strong skills in the use of IT in marketing decision-making and creating new marketing processes. In order to provide students with practical experience in dealing with evolving marketing technologies, the Marketing Department plans to create a Marketing Technologies Showcase, which will have cutting-edge technology tools for all facets of marketing.
"The marketing function is at a major turning point," says Professor of Marketing Raj Sisodia. "It is the aspect of business that is most dramatically impacted by emerging information technologies. Marketing in the future is going to look very different from the past.
"With these exciting new programs, Bentley College is poised to take a leadership position in shaping our understanding of these dramatic changes," adds Sisodia. "The Marketing Technologies Laboratory will become a 'must-see' destination for anyone interested in learning about state-of-the-art marketing practice in the 21st century."
The Global Financial Analysis (GFA) courses of study are designed to address the increasing demand for financial services professionals who understand the challenges and solutions presented by IT. Statistics, economics, accounting, and business communication courses will support the requisite finance classes, allowing students to develop the strong quantitative skills that will give them a competitive advantage in the financial services industry. Bentley's Trading Room, a practical, hands-on vehicle for presenting risk management and financial analysis concepts to students, will be an integral part of the GFA programs. It is one of a small handful of such teaching facilities in the country. Program participants will learn how to use the Reuters, Bloomberg, Telerate and First Call Services.
"While we will continue to offer our traditional MS in Finance, which focuses on corporate finance," says Finance Department Chair Donna Fletcher, "the MS in Global Financial Analysis allows us to concentrate on financial services and to more fully utilize Bentley's Trading Room. The deluge of information, brought about by the technology explosion, has challenged financial markets professionals to assess the quality of data, resolve any misinformation, and judge the impact of news at an ever-increasing pace. Advances in finance and computing have made this possible, while the accompanying volatility in markets has made it necessary. As a result, there is a great need for technically savvy finance professionals who can meet these demands."
The MS in Human Factors in Information Design program will meet the advanced degree requirements of technical communicators, information designers, and instructional design specialists. This program will assist design/communication professionals in creating more intuitive technology products that factor in the "human" needs of a given user group. Courses in this program will include project management and computer information systems, and will integrate theory with "real-world" projects and high-tech simulations in the proposed Usability-Testing Laboratory.
"The MS in Human Factors in Information Design was created to meet the needs of this rapidly-changing profession," says professor William Gribbons, the program's director. "Gone are the days of the generic technical writer. Increasingly, today's technical communicator not only documents a system late in the development process, but also contributes to the design of the system by analyzing and reflecting user needs in the early stages of design. This same 'communicator' might also test the developing design with users to further enhance the product's ease-of-use."
Under the leadership of its new president, Joseph G. Morone, Bentley College is developing an array of new graduate, undergraduate and professional education programs and courses that integrate business and technology. These three courses of study, along with Bentley College's new Information-Age MBA, are but the latest in a long line of programs that the college plans to actively develop.
BENTLEY UNIVERSITY is one of the nation’s leading business schools, dedicated to preparing a new kind of business leader – one with the deep technical skills, broad global perspective, and high ethical standards required to make a difference in an ever-changing world. Our rich, diverse arts and sciences program, combined with an advanced business curriculum, prepares informed professionals who make an impact in their chosen fields. Located on a classic New England campus minutes from Boston, Bentley is a dynamic community of leaders, scholars and creative thinkers. The Graduate School emphasizes the impact of technology on business practice, in offerings that include MBA and Master of Science programs, PhD programs in accountancy and in business, and customized executive education programs. The university enrolls approximately 4,100 full-time undergraduate, 140 adult part-time undergraduate, 1,430 graduate, and 43 doctoral students. Bentley is accredited by the New England Association of Schools and Colleges; AACSB International – The Association to Advance Collegiate Schools of Business; and the European Quality Improvement System, which benchmarks quality in management and business education.
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