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Bentley Partners With Ruckus Network To Offer Students Free, Legal Digital Entertainment
March 9, 2005
WALTHAM, Mass. - Bentley has partnered with the Ruckus Network digital entertainment service to offer a free pilot program to undergraduate resident students. Between February and April 2005, approximately 1000 Bentley students involved in this program will have access to legal online entertainment, including video, music, student-produced content and community features - provided by Ruckus through servers located on campus. Bentley will provide free, unlimited access to this service. At Bentley, where ethics and social responsibility are infused throughout the curriculum, this program further fuels the college's commitment to exploring these issues beyond the classroom.
"We selected Ruckus over other well-known services such as Napster and Rhapsody because it offers content beyond music," said Bentley Vice President for Information Technology and Vice Provost for Academic Affairs Traci Logan. "Ruckus is dedicated to providing digital entertainment based on the interests, lifestyle, and preferences of college students and is one of the few services to also offer video. From a research perspective, we're interested in whether the provision of a legal alternative for movies and music influences student behavior and attitudes towards illegal file sharing."
Bentley has aggressively taken on this unique ethical challenge of today - copyright infringement as it relates to illegal downloading and sharing of copyrighted entertainment over the internet. Last spring, Bentley and Ruckus conducted the first quantitative research on the digital entertainment habits of 285 high school students recently accepted into college. The results of that survey can be found by clicking here.
The online issue is also explored in Bentley courses and lecture series, including:
"The digitization of entertainment content such as music and movies is here to stay," adds Logan. "Higher education should be at the vanguard of exploring legal, convenient and inexpensive solutions designed to embrace this medium. The true value of campus wide digital entertainment services will likely emerge as this technology is exploited by students."
William Raduchel, chairman and CEO of Ruckus Network, adds "The student demographic is the single largest consumer of digital media with unequalled access to broadband and computing power. Yet surprisingly, they've had to resort to cumbersome and often illegal solutions to get their digital entertainment. By offering a range of community-focused content and on-demand entertainment, Ruckus Network provides college students one central source for their needs."
About Ruckus Network
BENTLEY UNIVERSITY is one of the nation’s leading business schools, dedicated to preparing a new kind of business leader – one with the deep technical skills, broad global perspective, and high ethical standards required to make a difference in an ever-changing world. Our rich, diverse arts and sciences program, combined with an advanced business curriculum, prepares informed professionals who make an impact in their chosen fields. Located on a classic New England campus minutes from Boston, Bentley is a dynamic community of leaders, scholars and creative thinkers. The Graduate School emphasizes the impact of technology on business practice, in offerings that include MBA and Master of Science programs, PhD programs in accountancy and in business, and customized executive education programs. The university enrolls approximately 4,100 full-time undergraduate, 140 adult part-time undergraduate, 1,430 graduate, and 43 doctoral students. Bentley is accredited by the New England Association of Schools and Colleges; AACSB International – The Association to Advance Collegiate Schools of Business; and the European Quality Improvement System, which benchmarks quality in management and business education. For more information, please visit www.bentley.edu.
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