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Bentley Provost Seminar Series Examines E-Health Communication and Cancer

February 28, 2005

WALTHAM, Mass. - As part of its emphasis on promoting practical research that addresses current and future issues in the world of business and society more generally, the Provost Seminar Series at Bentley continues with a lecture by Gary L. Kreps entitled "E-Health Communication and Cancer." An authority on health communication, Kreps is among several internationally recognized professionals and researchers invited to Bentley this year to discuss topics for scholars and practitioners dedicated to a transdisciplinary treatment of key issues in the modern world. The seminar will be held on April 8 in the LaCava Campus Center at Bentley. The program is free and open to the public.

"Communication is central to cancer prevention, control, and care," says Kreps. "Yet cancer communication is very complex and challenging. Evolving e-health applications are developing as powerful communication tools for providing relevant information and support to health care consumers and providers." His presentation will examine how new e-health tools are helping to meet expanding cancer information needs, while identifying strategies for overcoming major challenges to information access, quality, and privacy.

Gary L. Kreps is Professor and Chair of the Department of Communication at George Mason University (GMU) in Fairfax, VA, where he holds the Eileen and Steve Mandell Endowed Chair in Health Communication. He also holds a joint faculty appointment with the National Center for Biodefense at GMU. Prior to his appointment, he served for five years as the founding Chief of the Health Communication and Informatics Research Branch at the National Cancer Institute (NCI), where he planned, developed, and coordinated major new national research and outreach initiatives concerning risk communication, health promotion, behavior change, technology development, and information dissemination to promote effective cancer prevention, screening, control, care, and survivorship. He has also served as the Founding Dean of the School of Communication at Hofstra University in New York, Executive Director of the Greenspun School of Communication at UNLV, and in faculty and administrative roles at Northern Illinois, Rutgers, Indiana, and Purdue Universities. He holds a PhD from the University of Southern California.

The seminar will be held on Friday, April 8, 2005 from 1:30 - 3:00 p.m. in the LaCava Campus Center, Room 325, followed by a reception. The event is free but pre-registration is requested. Please RSVP for the seminar and reception to Diane Whelan, Office of the Provost and Vice President for Academic Affairs at (phone) 781-891-2471 or email: dwhelan@bentley.edu

For directions to Bentley, call 781-891-2100 or online at: www.bentley.edu/directions

 

BENTLEY UNIVERSITY is one of the nation’s leading business schools, dedicated to preparing a new kind of business leader – one with the deep technical skills, broad global perspective, and high ethical standards required to make a difference in an ever-changing world. Our rich, diverse arts and sciences program, combined with an advanced business curriculum, prepares informed professionals who make an impact in their chosen fields. Located on a classic New England campus minutes from Boston, Bentley is a dynamic community of leaders, scholars and creative thinkers. The Graduate School emphasizes the impact of technology on business practice, in offerings that include MBA and Master of Science programs, PhD programs in accountancy and in business, and customized executive education programs. The university enrolls approximately 4,100 full-time undergraduate, 140 adult part-time undergraduate, 1,430 graduate, and 43 doctoral students. Bentley is accredited by the New England Association of Schools and Colleges; AACSB International – The Association to Advance Collegiate Schools of Business; and the European Quality Improvement System, which benchmarks quality in management and business education. For more information, please visit www.bentley.edu

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