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Bentley Sponsors Aging by Design 2005 on Oct. 17 and 18

September 18, 2005

Waltham, Mass. - As the first Baby Boomers near retirement age and more employers realize they must address the needs of an aging workforce, Bentley College sponsors Aging by Design, 2005, on October 17 and 18. The two-day conference will explore the needs of this rapidly growing aging population and how business and technology can address those needs in the design of goods and services. Conference sponsors include AARP, Fidelity, Aetna, Microsoft, and IBM.

Top experts from government, academia and business will speak on topics such as:

  • Latest research on the impact of aging on product design
  • Ways to interact with the aging population
  • Technology solutions to meet the needs of a maturing workforce
  • Keeping an aging population mobile
  • Future of the Internet as Baby Boomers age
  • Designing for diversity: empowering older people to do it their way
  • How to respond to the challenge of Age and Disability

    "Aging by Design is informing the business community about the incredible opportunities related to the design of goods and services for the aging population," said Bill Gribbons, director of Bentley's Master of Science in Human Factors in Information Design program, and chairman of the conference program committee. "It is not just about technology for the aging population, but about business reaching out to a demographic group that is living longer, healthier lives, and who have more spending power than ever before."

    Keynote speakers include Patricia Wright, Cardiff University, Wales, and Ajit Kambil, Global Director of Deloitte Research. Other presenters include Marian Stoltz-Loike, CEO, SeniorThinking; Mark Carpenter, AARP; Frances West, Director of Worldwide Accessibility, IBM; Robert Friedland, Center on an Aging Society, Georgetown University; Roger Morrell, GeroTech; Gretchen Adi, Ideo; and others.

    Aging by Design 2005 registration, agenda and other conference details are available at: http://www.bentley.edu/events/agingbydesign2005/welcome.cfm. For questions about the conference, please e-mail agingbydesign@bentley.edu.

    BENTLEY UNIVERSITY is one of the nation’s leading business schools, dedicated to preparing a new kind of business leader – one with the deep technical skills, broad global perspective, and high ethical standards required to make a difference in an ever-changing world. Our rich, diverse arts and sciences program, combined with an advanced business curriculum, prepares informed professionals who make an impact in their chosen fields. Located on a classic New England campus minutes from Boston, Bentley is a dynamic community of leaders, scholars and creative thinkers. The Graduate School emphasizes the impact of technology on business practice, in offerings that include MBA and Master of Science programs, PhD programs in accountancy and in business, and customized executive education programs. The university enrolls approximately 4,100 full-time undergraduate, 140 adult part-time undergraduate, 1,430 graduate, and 43 doctoral students. Bentley is accredited by the New England Association of Schools and Colleges; AACSB International – The Association to Advance Collegiate Schools of Business; and the European Quality Improvement System, which benchmarks quality in management and business education. For more information, please visit www.bentley.edu

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