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Bentley Students Among National Finalists in NASA Marketing Competition
April 1, 2007
Bentley College students are among seven finalist teams in the ninth annual NASA Means Business (NMB) competition. The team consists of approximately 20 Bentley students who teamed up with Boston University students to participate in the national competition. The Bentley-BU Collaborative will present to NASA officials at the NASA Kennedy Space Center in Cape Canaveral, FL, in May.
This year's competing students are charged with developing a promotion plan, an outreach plan, and a public service announcement to reach middle and high school students in order to spark interest in science, technology, engineering and mathematics - subject areas, says student adviser and Bentley faculty member Don Changeau, that are waning among American students. "Interest in these topics is critical to the future health of our nations' competitiveness with other nations."
The NASA Means Business program began in 1998 with a call to graduate and undergraduate students to form teams and develop strategies for promoting programs or concepts of the National Aeronautics and Space Administration. It is a grant program sponsored by the International Space Station Program, the Space Operations Mission Directorate of NASA Headquarters, and the Johnson Space Center Education Office. This marks Bentley's third year of participation in the competition.
BENTLEY UNIVERSITY is one of the nation’s leading business schools, dedicated to preparing a new kind of business leader – one with the deep technical skills, broad global perspective, and high ethical standards required to make a difference in an ever-changing world. Our rich, diverse arts and sciences program, combined with an advanced business curriculum, prepares informed professionals who make an impact in their chosen fields. Located on a classic New England campus minutes from Boston, Bentley is a dynamic community of leaders, scholars and creative thinkers. The Graduate School emphasizes the impact of technology on business practice, in offerings that include MBA and Master of Science programs, PhD programs in accountancy and in business, and customized executive education programs. The university enrolls approximately 4,100 full-time undergraduate, 140 adult part-time undergraduate, 1,430 graduate, and 43 doctoral students. Bentley is accredited by the New England Association of Schools and Colleges; AACSB International – The Association to Advance Collegiate Schools of Business; and the European Quality Improvement System, which benchmarks quality in management and business education. For more information, please visit www.bentley.edu.
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