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Bentley University Honors Adjunct Professor Jon Boroshok with Service-Learning Faculty Award

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Bentley University Honors Adjunct Professor Jon Boroshok with Service-Learning Faculty Award

In May 2010 Adjunct Professor of Information Design in Corporate Communication (IDCC) Jon Boroshok was awarded the Bentley University Service-Learning Faculty Award for leading a series of community service projects within his Public Relations Writing course. Boroshok's students helped local Waltham-area nonprofits including Communities Without Borders, National Multiple Sclerosis Society's Waltham chapter, and Northeast Energy Efficiency Partnerships (NEEP), develop public relations plans and implementation materials in order to better promote their organizations.

The course offered students an integrated learning experience as they were able to act as consultants to the nonprofit and later analyze what they had learned as a group back in the classroom. Based on outside research and in-class direction and support from Boroshok, students created marketing communications materials that supported a strategic direction for the nonprofits, guiding them on how to create awareness and gain media coverage, shape public opinion, recruit volunteers, and bring in donations.

Boroshok, a Groton, Mass. resident and Adjunct Professor, is also President of TechMarcom, a Westford, Mass. public relations firm. "My goal was to bring academia and the business world together for the students. The project lets them test drive what they've learned, with a guiding hand," said Boroshok. "Students gain invaluable hands-on experience and produce a portfolio of work, while the nonprofits receive assistance they could not otherwise afford. Everybody wins."

Boroshok is interested in identifying more Waltham-area nonprofits that may need similar assistance for the Fall 2010 semester. For more details, contact him at jboroshok@bentley.edu

BENTLEY UNIVERSITY is one of the nation’s leading business schools, dedicated to preparing a new kind of business leader – one with the deep technical skills, broad global perspective, and high ethical standards required to make a difference in an ever-changing world. Our rich, diverse arts and sciences program, combined with an advanced business curriculum, prepares informed professionals who make an impact in their chosen fields. Located on a classic New England campus minutes from Boston, Bentley is a dynamic community of leaders, scholars and creative thinkers. The Graduate School emphasizes the impact of technology on business practice, in offerings that include MBA and Master of Science programs, PhD programs in accountancy and in business, and customized executive education programs. The university enrolls approximately 4,100 full-time undergraduate, 140 adult part-time undergraduate, 1,430 graduate, and 43 doctoral students. Bentley is accredited by the New England Association of Schools and Colleges; AACSB International – The Association to Advance Collegiate Schools of Business; and the European Quality Improvement System, which benchmarks quality in management and business education. For more information, please visit www.bentley.edu

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