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Bentley University Students on Student Advisory Committee for the Massachusetts Innovation & Technology Exchange

August 17, 2011

Bentley University seniors Taylor Haney, Nolan Karthol, and Elizabeth Sisson are among Boston-area college students serving on a Student Advisory Committee for the Massachusetts Innovation & Technology Exchange (MITX) to organize a student-focused track for the 2011 FutureM event taking place in Boston from September 12 to 16.

“A goal for FutureM this year is to build greater student awareness and participation in this community event, and create tighter connections between students and Boston's amazing digital marketing community,” said Debi Kleiman, MITX president. “By putting together a team of highly engaged students, we give representation to the ideas of a critical generation, and add its unique perspective to FutureM.”

In addition to Bentley, committee members hail from Boston College, Dartmouth College, Emerson College, Harvard University, Massachusetts Institute of Technology, and Tufts University. Students are charged with designing a track for the week-long FutureM to appeal to the region's rich college-aged talent and be open to the entire FutureM community to attend. The committee will also participate in FutureM sessions and conversations around the generational use of digital media, generate crowd-sourced questions throughout the event, and serve as campus evangelists for FutureM and Boston's vibrant marketing industry.

“Working on the FutureM conference has really driven home for me how important digital marketing has become and will continue to be for all types of companies – regardless of size or industry,” says Haney. “The conference is playing an important role in increasing knowledge and skills in this growing marketing arena and the impact our generation can have.”

The students also appreciate networking aspects of the conference, as noted by Karthol. “It's been a great opportunity to interact with students and professionals from various schools and backgrounds who share a passion for the future of digital marketing.”

“It’s vital for millennials to showcase our abilities and knowledge, but at the same time it’s imperative we learn what’s new and what’s next from experienced professionals,” Sisson adds.

As part of the FutureM event, the Center for Marketing Technology (CMT) at Bentley will host the following events:

• The Future of Marketing in Sports Entertainment: Monday, September 12, 11:30 a.m. to 1:30 p.m.
-Focus: Meet the Marketer: Industry Best Practices from the Experts
-Location: Hill Holliday - 53 State Street, Fl 35, Boston MA

• Bentley CMT and A&G Tech Apprentice: Thursday, September 15 from 6:00 to 8:00 p.m.
-Focus: Gen Y and Digital Marketing
-Location: CMT, Bentley campus

• Socializing B2B - Industrial Marketing and Social Media: Thursday, September 15, 8:30 to 10:30 a.m.
-Focus: Defining a new model for B2B and social media
-Location: Dogpatch Labs, Kendall Square Cambridge

“The CMT is thrilled to participate in FutureM,” says CMT Director Ian Cross. “Digital marketing and social media are revolutionizing marketing and Bentley students and professors are meeting the digital challenge in the classroom and the corporate world. We are excited to open our doors to the digerati and share our insights and practices.”

About FutureM
MITX’s FutureM is an intellectual marketing mash-up: a five day long offering of events, discussions and parties throughout the Greater Boston area. FutureM brings the community together to contemplate and celebrate the future of marketing, and Massachusetts’ role in helping to realize it. Community enabled, multi-format and multi-location, it has become the national showcase for the leading marketing thinkers and doers. From the MITX Opening Night Kick-Off on September 12th to the closing ceremonies at the end of the week, marketing and technology practitioners from around the world will come together to discover what’s new and debate what’s next in marketing. Learn more at

BENTLEY UNIVERSITY is one of the nation’s leading business schools, dedicated to preparing a new kind of business leader – one with the deep technical skills, broad global perspective, and high ethical standards required to make a difference in an ever-changing world. Our rich, diverse arts and sciences program, combined with an advanced business curriculum, prepares informed professionals who make an impact in their chosen fields. Located on a classic New England campus minutes from Boston, Bentley is a dynamic community of leaders, scholars and creative thinkers. The Graduate School emphasizes the impact of technology on business practice, in offerings that include MBA and Master of Science programs, PhD programs in accountancy and in business, and customized executive education programs. The university enrolls approximately 4,100 full-time undergraduate, 140 adult part-time undergraduate, 1,430 graduate, and 43 doctoral students. Bentley is accredited by the New England Association of Schools and Colleges; AACSB International – The Association to Advance Collegiate Schools of Business; and the European Quality Improvement System, which benchmarks quality in management and business education. For more information, please visit

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