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Boston Celtics and Bentley University Announce Extension of Partnership

November 30, 2008

The Boston Celtics and Bentley University announced the extension of their 5 year partnership today through the 2009-10 season. 

"We are proud to extend our relationship with Bentley University for another two years," Celtics Team President Rich Gotham said. "Bentley has been a long-time partner of the Boston Celtics providing excellent student interns who have made valuable contributions to the Organization.  We look forward to continuing our affiliation in the future."

Through the Celtics and Bentley relationship, now in its fifth season, members of Celtics ownership and management speak with students and alumni at events throughout the year, offering insight into the business of basketball.  The Celtics have also created a unique internship position that is tailored to Bentley's curriculum (and also open to all internship applicants), as well as a game night "liaison" position that allows Bentley students the opportunity to work in various capacities across multiple departments.   The liaison role highlights the different aspects of the inner workings of a professional sports franchise.  In addition, the partnership gives Bentley the opportunity to host alumni events attended by a Celtics Legend and a member of the management team at select home games.

"Our five year affiliation with the Boston Celtics has provided exceptional opportunities for our students and alumni to gain insight into an industry and an organization that are dynamic, engaging and results-driven operations," says Sandra King, Vice President for Marketing, Communications and Public Affairs for Bentley University.

A charter member of the Basketball Association of America (which evolved into the National Basketball Association) since 1946, the Boston Celtics have won a record 17 NBA Championships, including eight (8) in a row from 1959-1966, and have won NBA titles in three different eras. In addition, 31 former Celtics players, management or staff have been inducted into the Naismith Memorial Basketball Hall of Fame. In December 2002 the team returned to local ownership for the first time since 1963. For more information on the Celtics, log on to

BENTLEY UNIVERSITY is one of the nation’s leading business schools, dedicated to preparing a new kind of business leader – one with the deep technical skills, broad global perspective, and high ethical standards required to make a difference in an ever-changing world. Our rich, diverse arts and sciences program, combined with an advanced business curriculum, prepares informed professionals who make an impact in their chosen fields. Located on a classic New England campus minutes from Boston, Bentley is a dynamic community of leaders, scholars and creative thinkers. The Graduate School emphasizes the impact of technology on business practice, in offerings that include MBA and Master of Science programs, PhD programs in accountancy and in business, and customized executive education programs. The university enrolls approximately 4,100 full-time undergraduate, 140 adult part-time undergraduate, 1,430 graduate, and 43 doctoral students. Bentley is accredited by the New England Association of Schools and Colleges; AACSB International – The Association to Advance Collegiate Schools of Business; and the European Quality Improvement System, which benchmarks quality in management and business education. For more information, please visit

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