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Boston Sunday Globe features Bentley's Center for Marketing Technology, student research and corporate partnerships
February 23, 2003
Boston Globe business reporter D.C. Denison visited a senior honors marketing class recently for this report on how Bentley faculty and students work hand-in-hand with corporate partners in
Class a testing ground for students -- and products
By D.C. Denison, Globe Staff, 2/23/2003
Nondisclosure agreements are distributed at the first meeting of Perry Lowe's honors marketing class at Bentley College in Waltham; once the students sign them, the course begins. That's because course material often consists of prototypes for new products and internal marketing data. Lowe, who is a senior lecturer in marketing at the university, takes pride in using real-world products and business plans as textbooks. To read the article, click here.
BENTLEY UNIVERSITY is one of the nation’s leading business schools, dedicated to preparing a new kind of business leader – one with the deep technical skills, broad global perspective, and high ethical standards required to make a difference in an ever-changing world. Our rich, diverse arts and sciences program, combined with an advanced business curriculum, prepares informed professionals who make an impact in their chosen fields. Located on a classic New England campus minutes from Boston, Bentley is a dynamic community of leaders, scholars and creative thinkers. The Graduate School emphasizes the impact of technology on business practice, in offerings that include MBA and Master of Science programs, PhD programs in accountancy and in business, and customized executive education programs. The university enrolls approximately 4,100 full-time undergraduate, 140 adult part-time undergraduate, 1,430 graduate, and 43 doctoral students. Bentley is accredited by the New England Association of Schools and Colleges; AACSB International – The Association to Advance Collegiate Schools of Business; and the European Quality Improvement System, which benchmarks quality in management and business education. For more information, please visit www.bentley.edu.
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