Corporate Input Insures Information Age MBA Graduates from Bentley College Will Be Adept at Integrating Business and Information Technology
January 12, 1999
WALTHAM, MASS.-A new Information Age MBA Program from Bentley College in Waltham, Massachusetts, will immerse students in both the strategic business processes and information technology (IT) applications critical to effective management and business operations in the coming century. Developed in consultation with business leaders from leading companies across a range of industries, the totally new program is specifically designed to educate MBA graduates prepared to lead in a world where traditional rules of business are being thrown out the window.
"It is not enough to change how we teach, with laptop computers, distance learning, web-based courseware, and other high-tech tools," said Bentley College President Joe Morone. "We're reaching into the guts of business disciplines to change what we teach."
The new two-year, full-time Information Age MBA Program is currently enrolling students who will begin classes in September 1999. Bentley College is the largest business school in New England.
"Lightning-fast technological change, growing cross-functionality and a nonstop flow of information are radically changing local, regional and worldwide markets," said Judith Kamm, director of Bentley's Master of Business Administration (MBA) programs. "There is a clear need for MBA graduates prepared to successfully operate in this environment. Bentley's radically new program addresses that need."
"The information age has created a demand for business school graduates who understand the impact of access to essentially unlimited computing power, ubiquitous communications and voluminous data about markets and customers," said Morone. "The future is not just accounting, its accounting information systems; not just law but cyberlaw; not traditional marketing but high-tech marketing; and financial markets that are global in all dimensions."
In Bentley's Information Age MBA, economics, accounting, finance, marketing and operations management are not taught as separate disciplines, but as an integrated core.
Right from the start, students learn how these disciplines are used in cross-functional business processes by visiting IT-sophisticated organizations and in hands-on team projects. The entire curriculum uses a hands-on approach so that students will graduate with immediately useable knowledge and skills. For example, students will use SAP enterprise resource planning software in many required courses as they practice identifying, analyzing and solving business problems. At the same time, emphasis is placed on developing interpersonal, team, and consulting skills to manage the organizational change that ever-changing IT demands.
National and international companies represented on Bentley College's MBA Advisory Group include Andersen Consulting, Arnold Communications, Cabletron Systems, Federal Express, Fidelity Investments, GE Capital Services, Hewlett-Packard, KPMG Peat Marwick, John Hancock Mutual Life Insurance, SAP America and State Street Bank & Trust. Many also serve as program resources beyond curriculum consultation. Their companies are among those to host site visits, participate in a guest lecture series, offer internships, course-related research and summer internships that will deepen the knowledge base of students in the program.
Leading-edge technology is integral to the program. Among the state-of-the art tools for learning at Bentley are the Computer Information Systems CASE Lab; Accounting Center for Electronic Learning and Business Measurement; videoconferencing; online library facilities; and a financial Trading Room that is among the most advanced academic facilities of its kind in the country. Bentley is committed to investing more than $2 million annually in technology infrastructure and is currently constructing a $20 million high tech academic technology center that will open in Fall 2000. At Bentley's door are the resources of Waltham's Route 128/95 high technology corridor and the cities of Cambridge and Boston, just 10 miles from campus.
The program offers concentrations in specific disciplines such as accounting, finance, change management, management information systems, or marketing. The rigorous curriculum also emphasizes the importance of customer focus in creating strategic advantage in both the manufacturing and service sectors for large as well as small firms. A course in knowledge management and a consulting teams experience culminate the second year.
BENTLEY UNIVERSITY is one of the nation’s leading business schools, dedicated to preparing a new kind of business leader – one with the deep technical skills, broad global perspective, and high ethical standards required to make a difference in an ever-changing world. Our rich, diverse arts and sciences program, combined with an advanced business curriculum, prepares informed professionals who make an impact in their chosen fields. Located on a classic New England campus minutes from Boston, Bentley is a dynamic community of leaders, scholars and creative thinkers. The McCallum Graduate School emphasizes the impact of technology on business practice, in offerings that include MBA and Master of Science programs, PhD programs in accountancy and in business, and customized executive education programs. The university enrolls approximately 4,100 full-time undergraduate, 140 adult part-time undergraduate, 1,430 graduate, and 43 doctoral students. Bentley is accredited by the New England Association of Schools and Colleges; AACSB International – The Association to Advance Collegiate Schools of Business; and the European Quality Improvement System, which benchmarks quality in management and business education.
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