David Perry Named Chief Marketing Officer at Bentley University
October 4, 2011
Bentley University has named David Perry as Chief Marketing Officer. Perry has more than 20 years of experience in brand management, strategic marketing and communications across a broad spectrum of industries including healthcare, high tech, and consumer packaged goods. He joins Bentley from Seattle Children’s Hospital & Research Institute, where he served as Vice President of Marketing and Communications.
“With an impressive breadth of experience and expertise, David will be a significant asset to Bentley’s leadership team, and a critical player in launching Bentley’s strategic imperatives moving forward,” said Bentley President Gloria Cordes Larson.
In his new role at Bentley, Perry will lead and advance the marketing, branding, and communications strategy and programs for the university, responsible for developing a comprehensive, strategic communications plan while working collaboratively with constituencies across the university.
” I moved my family 3,000 miles across the country from Seattle to be in the mecca of higher education and be part of a great business university. Bentley has an abundance of riches from a unique business curriculum that incorporates arts & sciences, a strong real world link to businesses, a rich heritage in ethics and social responsibility, and a growing investment in womens’ role in organizations. Above all, our students are some of the most engaged young leaders I have ever met," says Perry.
Most recently, Perry developed and led the rebranding of Seattle Children’s to align its strategic brand with organization vision, growing research, and foundation entities. The re-branding effort supported the institution’s rising reputation in world class clinical pediatric care and national pediatric research rankings. His experience also includes a decade of service in marketing and management roles at Microsoft in the U.S. and abroad, where he developed messaging and launch strategies for multiple Microsoft products. He also managed new and established brands at The Quaker Oats Company and Cranium (now part of Hasbroof Hasbro).
Perry’s experience within higher education includes developing a custom executive education program for Microsoft with Northwestern University’s Kellogg School of Management. He is also on the Board of Trustees at Lindsey Wilson College in Kentucky and has served as an Adjunct Professor of Marketing at Seattle University Albers School of Business and Economics. He earned an MBA from the Kellogg School of Management at Northwestern University and a bachelor of arts in business administration from the University of Kentucky. David lives with his wife and two school age boys in Newton, Massachusetts.
BENTLEY UNIVERSITY is one of the nation’s leading business schools, dedicated to preparing a new kind of business leader – one with the deep technical skills, broad global perspective, and high ethical standards required to make a difference in an ever-changing world. Our rich, diverse arts and sciences program, combined with an advanced business curriculum, prepares informed professionals who make an impact in their chosen fields. Located on a classic New England campus minutes from Boston, Bentley is a dynamic community of leaders, scholars and creative thinkers. The McCallum Graduate School emphasizes the impact of technology on business practice, in offerings that include MBA and Master of Science programs, PhD programs in accountancy and in business, and customized executive education programs. The university enrolls approximately 4,100 full-time undergraduate, 140 adult part-time undergraduate, 1,430 graduate, and 43 doctoral students. Bentley is accredited by the New England Association of Schools and Colleges; AACSB International – The Association to Advance Collegiate Schools of Business; and the European Quality Improvement System, which benchmarks quality in management and business education.
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