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Debra Amidon Launches Book at Bentley

November 7, 2002

WALTHAM, MASS. - International knowledge expert Debra M. Amidon will launch her newest book, "The Innovation SuperHighway," on Monday, November 11 at 7:00 p.m. in Bentley College's Wilder Pavilion.

Amidon will give a reading, accompanied by improvisational piano music by Boston College professor and Copley Marriott resident pianist Silvard.

According to Amidon, "The Innovation SuperHighway" has captured the imagination of industrial managers, academic leaders and government officials. A book said to bridge the digital divide, "The Innovation SuperHighway" is about people - the social and technical networks that shape the future. Contrary to the hype of information, technology and computers, Amidon says her book defines the human and humane agenda for all managers.

The founder of Entovation International, Amidon has been featured in "The International Book of Honor," "Woman of the Decade" and was a finalist for the Competitive Intelligence Champion of the Year. Her previous bestseller, "Innovation Strategy for the Knowledge Economy," has been translated into six languages.

After the reading, Amidon will sign copies of her book.

This event is free and open to the public. It is sponsored by the Bentley College Model United Nations and the Distinguished Lecture Series.

For directions to Bentley College, call 781-891-2100 or visit


BENTLEY UNIVERSITY is one of the nation’s leading business schools, dedicated to preparing a new kind of business leader – one with the deep technical skills, broad global perspective, and high ethical standards required to make a difference in an ever-changing world. Our rich, diverse arts and sciences program, combined with an advanced business curriculum, prepares informed professionals who make an impact in their chosen fields. Located on a classic New England campus minutes from Boston, Bentley is a dynamic community of leaders, scholars and creative thinkers. The Graduate School emphasizes the impact of technology on business practice, in offerings that include MBA and Master of Science programs, PhD programs in accountancy and in business, and customized executive education programs. The university enrolls approximately 4,100 full-time undergraduate, 140 adult part-time undergraduate, 1,430 graduate, and 43 doctoral students. Bentley is accredited by the New England Association of Schools and Colleges; AACSB International – The Association to Advance Collegiate Schools of Business; and the European Quality Improvement System, which benchmarks quality in management and business education. For more information, please visit

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