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International Students Convene on Globalization, Emerging Markets, and Social Media
For the ninth consecutive year, the International Summer Institute at Bentley (ISIB) is happening from July 8 to July 28. This year's program brings together 30 advanced undergraduate and graduate business students from eight different countries — Austria, Denmark, Germany, Hungary, India, Italy, Russia, and Tunisia — for a three-week intensive study of key prevailing business trends.
The program consists of 60 hours of classroom instructions including company visits and roundtable discussion with business executives in a seminar format. Classes address: globalization and the growing importance of emerging markets, the increasing role of social media in transforming the enterprise, the critical role of global marketing activities, and the growing dominance of service industries on the global stage triggered by the information technology revolution.
Learning does not stop when class ends. Organized cultural activities and excursions outside the classroom are designed to enhance participants’ understanding of American culture.
For more information, visit the ISIB website or contact Abdolreza Eshghi, professor of Marketing and director of the International Summer Institute at Bentley, 781-891-2288.
BENTLEY UNIVERSITY is one of the nation’s leading business schools, dedicated to preparing a new kind of business leader – one with the deep technical skills, broad global perspective, and high ethical standards required to make a difference in an ever-changing world. Our rich, diverse arts and sciences program, combined with an advanced business curriculum, prepares informed professionals who make an impact in their chosen fields. Located on a classic New England campus minutes from Boston, Bentley is a dynamic community of leaders, scholars and creative thinkers. The Graduate School emphasizes the impact of technology on business practice, in offerings that include MBA and Master of Science programs, PhD programs in accountancy and in business, and customized executive education programs. The university enrolls approximately 4,200 full-time undergraduate, 82 part-time undergraduate, 1,000 graduate, and 24 doctoral students. Bentley is accredited by the New England Association of Schools and Colleges; AACSB International – The Association to Advance Collegiate Schools of Business; and the European Quality Improvement System, which benchmarks quality in management and business education.
In the most recent U.S. News & World Report rankings of America’s Best Colleges 2017, Bentley University is ranked #3 among “Best Regional Universities - North.”