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International Summer Institute at Bentley Offers Foreign Students a Taste of American Culture as They Learn About U.S. Business Practices

June 14, 2006

In a global economy, cultural awareness can make or break a business deal. In July, international students from seven different countries will have the chance to garner a better understanding of American business practices and culture at the International Summer Institute at Bentley (ISIB) July 1-22.

Sponsored by Bentley's Marketing Department and the Cronin International Center, the innovative three-week program is designed to fulfill study abroad requirements for MBA-level and advanced undergraduate students in business and economics from Austria, China, Denmark, France, Italy, Peru and Slovenia.

While at Bentley, participants will learn about the latest developments in the application of IT in business disciplines. Courses, which include lectures and meetings with business executives, will cover American management practices in a global context; E-business in the global economy; global risk analysis and finance; customer-centric marketing; and E-services.

"The curriculum will compare American management practices with European and Japanese standards," says Abdi Eshghi, marketing professor and ISIB coordinator. "In a global economy, other nations depend on the U.S. as much as we depend on them. Hence, we need to improve cross-cultural understanding."

The program also features a cultural component that includes Boston's 4th of July celebration, a Red Sox baseball game at Fenway Park, and a Broadway show in New York.


BENTLEY UNIVERSITY is one of the nation’s leading business schools, dedicated to preparing a new kind of business leader – one with the deep technical skills, broad global perspective, and high ethical standards required to make a difference in an ever-changing world. Our rich, diverse arts and sciences program, combined with an advanced business curriculum, prepares informed professionals who make an impact in their chosen fields. Located on a classic New England campus minutes from Boston, Bentley is a dynamic community of leaders, scholars and creative thinkers. The Graduate School emphasizes the impact of technology on business practice, in offerings that include MBA and Master of Science programs, PhD programs in accountancy and in business, and customized executive education programs. The university enrolls approximately 4,100 full-time undergraduate, 140 adult part-time undergraduate, 1,430 graduate, and 43 doctoral students. Bentley is accredited by the New England Association of Schools and Colleges; AACSB International – The Association to Advance Collegiate Schools of Business; and the European Quality Improvement System, which benchmarks quality in management and business education. For more information, please visit

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