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Linkage Brings Reknowned Business Leaders to Campus Via Satellite

October 14, 2003



Former IBM CEO Lou Gerstner will be seen in Wilder Pavilion addressing Bentley faculty and students in December. Midday yesterday, in a special two-hour program on Strategic Leadership, Rosabeth Moss Kanter, Harvard Business School professor, author and consultant to corporations worldwide; and MIT Sloan School senior lecturer and best-selling business author Peter Senge also addressed a Bentley audience. Simultaneously, these and other prominent business leaders are speaking live and taking questions from senior executives and managers at Fortune 500 companies. The broadcasts are available through Linkage, a global company that uses satellite, videoconference and web-based technology to deliver interactive leadership development programs featuring many of the top names in the field.

Bentley is the first and only academic institution able to offer these programs to its students and faculty. The series is made possible at no cost to the college by Rick Pumfrey, Linkage's executive vice president, chief administrative officer and chief financial officer, and a 1983 graduate of Bentley.

"With our distance learning programs, we have been able to leverage technology to bring the biggest names and the best thinking on leadership and management to organizations across the globe," said Rick Pumfrey. "As part of our mission to promote world-class leadership and management education worldwide, where our programs have reached over 100,000 leaders and managers at Fortune 500 companies, I am personally thrilled to bring these second-to-none experiences to the Bentley community. I am confident that both students and faculty will find the broadcasts to be a very positive, impactful experience."

Last April, a Bentley audience of about 300 people heard from Harvard Research Fellow Gary Hamel, co-author of "The Core Competence of the Corporation," reportedly the most requested article in Harvard Business Review history, and the best-seller, "Competing for the Future," which was selected as the Business Week Management Book of the Year.

Next in the 2003 Linkage Excellence in Management and Leadership Series will be Larry Bossidy, retired chairman and CEO of Honeywell International. On Monday, October 27, from 11:00 a.m. to 12:30 p.m., Bossidy will speak on "Execution," how leaders deliver the results they promise to their teams and organizations, and why it is a discipline that requires passion and engagement. The satellite broadcast will be available in Wilder Pavilion.

Information about Bossidy's talk, future broadcasts in the Fall series, and Linkage is available at:

"Linkage makes it possible for those of us at Bentley to hear from business leaders we would not normally be able to bring to campus," said Phil Knutel, director of Academic Technology, Library and Research Services. "Gary Hamel was the first live satellite broadcast by Linkage to a non-corporate audience. We were able to observe not only his presentation on Innovation and Strategy, but his discussion with companies and the current issues they are facing." Hamel discussed the role of managers as change agents and innovators, conditions that produce strategic innovation, and the components of the new, nonlinear, competitive industry revolution.


Linkage, Inc., a global organizational development company that specializes in leadership development, is headquartered in Burlington, Mass., with regional offices in Minneapolis, Atlanta, San Francisco, London, and Brussels. The company offers a full range of conferences, institutes, summits, public workshops, and distance learning programs on leading-edge topics in leadership, management, HR, and OD. More than 100,000 leaders and managers have attended such a Linkage program since the company's founding in 1988. The leaders and managers that have participated in Linkage's distance learning programs hail from Allstate, Boeing, Cisco, Disney, Intel, Johnson & Johnson, Microsoft, McDonald's, Proctor & Gamble, Sprint, the US Army, and other leading organizations. On two occasions, Linkage has been named to the Inc. 500, a list of the fastest growing private companies in the United States.

Serving the public and private sectors, the company also provides clients around the globe with integrated solutions that include strategic consulting services, customized on-site training experiences, tailored assessment services, and benchmark research.

BENTLEY UNIVERSITY is one of the nation’s leading business schools, dedicated to preparing a new kind of business leader – one with the deep technical skills, broad global perspective, and high ethical standards required to make a difference in an ever-changing world. Our rich, diverse arts and sciences program, combined with an advanced business curriculum, prepares informed professionals who make an impact in their chosen fields. Located on a classic New England campus minutes from Boston, Bentley is a dynamic community of leaders, scholars and creative thinkers. The Graduate School emphasizes the impact of technology on business practice, in offerings that include MBA and Master of Science programs, PhD programs in accountancy and in business, and customized executive education programs. The university enrolls approximately 4,100 full-time undergraduate, 140 adult part-time undergraduate, 1,430 graduate, and 43 doctoral students. Bentley is accredited by the New England Association of Schools and Colleges; AACSB International – The Association to Advance Collegiate Schools of Business; and the European Quality Improvement System, which benchmarks quality in management and business education. For more information, please visit

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