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MEDIA ALERT: Crisis Communications Expert Available to Speak on Impact of War

February 26, 2003

"The corporate communication and crisis environment is getting very volatile, thanks to 24 hour news cycles, transparency demands, e-commerce, globalization, and the web of information exchange that allows us to go wherever we want for information. Throw a war into this scalding brew, and we'll see wise companies urgently reconsidering their identity and reputation in international markets," says Simon Moore, professor of Information Design and Corporate Communication at Bentley College in Waltham, MA.

Simon Moore is available to speak as an expert on the impact war may have on the corporate world, in particular on the global marketplace, foreign consumers and international corporate communications.

"If we go to war it will put pressure on consumers in the Arab and Islamic world. Many will be unable to set aside their feelings when shopping for products or services. Some will happily continue to buy American. Others will equate US brands with the US government and turn to alternative products. A few will become actively hostile and participate in online protests or cyber attacks. Many will be uncertain what to do."

"Consumers are influenced by opinion-leaders, such as local online activists, and will themselves influence investors, analysts, commentators and media. As the global marketplace grows bigger and more important, all these potentially lucrative groups will become harder to overlook. The war will therefore compel many American companies to engage these audiences on highly combustible cultural and political issues. "

Simon Moore is an expert on crisis communications and professor of Information Design and Corporate Communications at Bentley College in Waltham, MA. He is author of "Crisis 2010" (forthcoming), "An Invitation to Public Relations" (Cassell/Continuum, 1996) and "Effective Crisis Management: Worldwide Principles and Practice" (Cassell, 1999) and consults on crisis communications in the information age.

BENTLEY UNIVERSITY is one of the nation’s leading business schools, dedicated to preparing a new kind of business leader – one with the deep technical skills, broad global perspective, and high ethical standards required to make a difference in an ever-changing world. Our rich, diverse arts and sciences program, combined with an advanced business curriculum, prepares informed professionals who make an impact in their chosen fields. Located on a classic New England campus minutes from Boston, Bentley is a dynamic community of leaders, scholars and creative thinkers. The Graduate School emphasizes the impact of technology on business practice, in offerings that include MBA and Master of Science programs, PhD programs in accountancy and in business, and customized executive education programs. The university enrolls approximately 4,100 full-time undergraduate, 140 adult part-time undergraduate, 1,430 graduate, and 43 doctoral students. Bentley is accredited by the New England Association of Schools and Colleges; AACSB International – The Association to Advance Collegiate Schools of Business; and the European Quality Improvement System, which benchmarks quality in management and business education. For more information, please visit www.bentley.edu

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