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"Mistaken Monopoly: Why Microsoft Will Ultimately Win"

November 6, 2000


Bentley College Economics Department Sponsors Kane Lecture: "Mistaken Monopoly: Why Microsoft Will Ultimately Win"


Richard B. McKenzie, Professor of Economics , Walter B. Gerken Professor of Enterprise & Society Graduate School of Management, University of California - Irvine

Professor McKenzie is the author of more than twenty books and monographs and several hundred articles for scholarly and popular publications. His most recent book is Trust On Trial: How The Microsoft Case Is Reframing The Rules Of Competition. At UC-Irvine Professor McKenzie teaches Microeconomics For Managers, Managing Organizational Incentives, and Digital Economics.


Monday, November 13, 2000 , 7:30 p.m.


Bentley College Wilder Pavillion in the Adamian Graduate Center

For directions to Bentley College visit or call 781/891-2100.

Press Contact: Kristin Zina, 781/891/2277,


BENTLEY UNIVERSITY is one of the nation’s leading business schools, dedicated to preparing a new kind of business leader – one with the deep technical skills, broad global perspective, and high ethical standards required to make a difference in an ever-changing world. Our rich, diverse arts and sciences program, combined with an advanced business curriculum, prepares informed professionals who make an impact in their chosen fields. Located on a classic New England campus minutes from Boston, Bentley is a dynamic community of leaders, scholars and creative thinkers. The Graduate School emphasizes the impact of technology on business practice, in offerings that include MBA and Master of Science programs, PhD programs in accountancy and in business, and customized executive education programs. The university enrolls approximately 4,100 full-time undergraduate, 140 adult part-time undergraduate, 1,430 graduate, and 43 doctoral students. Bentley is accredited by the New England Association of Schools and Colleges; AACSB International – The Association to Advance Collegiate Schools of Business; and the European Quality Improvement System, which benchmarks quality in management and business education. For more information, please visit

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