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Sandra T. King Appointed Vice President for Marketing, Communication and Public Affairs

October 21, 2003

Sandra T. King will join Bentley College as vice president for marketing, communication and public affairs, effective November 3, 2003. King comes to Bentley following three and a half years at Northeastern University where, as vice president for university relations, she has been instrumental in raising the visibility of the university, locally, regionally and nationally. Previously, she has held corporate positions at Arthur D. Little, Digital Equipment Corporation and Wearguard Corporation before joining Babson College in 1990 as vice president for marketing.

At Bentley, she will work closely with the president and other senior officers in institutional strategic planning, policy development, and problem solving. As the chief marketing, communication, and public affairs officer, she will be responsible for all aspects of the institution's marketing, including community relations, market research, advertising and media relations, publications, an integrated web presence, and the management of external agencies and vendors. King will collaborate with the deans, provost and president to develop marketing plans for the undergraduate college and the McCallum Graduate School of Business, and for major research and curricular initiatives.

"Sandra King is one of higher education's most accomplished and strategically oriented marketing professionals, said Bentley President Joseph G. Morone. "All of us who have admired her work from a distance are delighted that she is joining Bentley and look forward to an exciting collaboration as we grow our reputation as the nation's first business university."

At Northeastern, Sandra King is credited with instituting a marketing program that has helped to create a new level of understanding about the university in many markets and among many constituents, strengthened the university's message and visual image; invested in regional and national advertising; entered into strategic partnerships with several high visibility organizations like WGBH and the Boston Red Sox; and created new ways to recognize corporate co-op alliances.

"I have been so impressed with the accomplishments at Bentley in its academic programs, in student success and the overall intellectual vibrancy that is evident here," said King. "The faculty is first class, the physical facilities are state-of-the-art and the overall spirit of the institution is appealing and indeed a great story to tell. I am delighted to be taking on the challenge of telling that story successfully."

King is a graduate of Elmira College and received an MBA from Northeastern University. She and her family reside in Sudbury, MA.

BENTLEY UNIVERSITY is one of the nation’s leading business schools, dedicated to preparing a new kind of business leader – one with the deep technical skills, broad global perspective, and high ethical standards required to make a difference in an ever-changing world. Our rich, diverse arts and sciences program, combined with an advanced business curriculum, prepares informed professionals who make an impact in their chosen fields. Located on a classic New England campus minutes from Boston, Bentley is a dynamic community of leaders, scholars and creative thinkers. The Graduate School emphasizes the impact of technology on business practice, in offerings that include MBA and Master of Science programs, PhD programs in accountancy and in business, and customized executive education programs. The university enrolls approximately 4,100 full-time undergraduate, 140 adult part-time undergraduate, 1,430 graduate, and 43 doctoral students. Bentley is accredited by the New England Association of Schools and Colleges; AACSB International – The Association to Advance Collegiate Schools of Business; and the European Quality Improvement System, which benchmarks quality in management and business education. For more information, please visit

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