Bentley University professor Pierre Berthon's current research received the Best Paper Award on the Marketing Strategy Track of the 2010 Australia and New Zealand Marketing Academy Conference (ANZMAC). Berthon co-wrote the paper "Creative Consumers: Awareness, Attitude & Action - Instrument & Preliminary Results" with Colin Campbell (Simon Frazer University), Leyland Pitt (Simon Frazer University) and Ian McCarthy (Simon Frazer University). The award was presented at the annual con
Newsroom: Latest Headlines
Bentley University won the national title at the seventh annual College Fed Challenge held at the Federal Reserve Board in Washington, D.C. on November 30, 2010. Bentley placed first among teams from Lafayette College, Northwestern University, Rutgers University at Newark, and Virginia Commonwealth University. The finals were held in the Boardroom at the Board of Governors as the capstone to district competitions.
The Bentley Police Department has joined forces with the Waltham Police Department for the 9th annual holiday toy drive for local area families in need. The program runs through December 20.Donations of new, unwrapped, non-violent gifts for a boy or girl between the ages of one and 16 may be dropped off at the Bentley University Police Station lobby. Gift cards and cash donations will be accepted and converted to gift cards for distribution to the families.
Bentley University Professor of English Edward Zlotkowski received the Distinguished Contribution Award at the International Association for Research on Service-learning and Community Engagement (IARSLCE) Conference October 28 to 30 in Indianapolis.
The Women's Leadership Institute at Bentley University, with the support of Tufts Health Plan, presents the second annual Tufts Health Plan speaker series. The program features prominent female business leaders addressing relevant issues that affect women and business today. Christina Lampe- Önnerud, founder and CEO of Boston-Power, will be the keynote speaker on Wednesday, December 1 from 3:30 p.m. - 5:00p.m.
The Girl Scouts of Eastern Massachusetts honored Bentley University President Gloria Cordes Larson as one of six remarkable role models at the 19th Annual Girl Scouts of Eastern Mass. Leading Women Awards Breakfast held at the Seaport Hotel in Boston on November 9, 2010. The honorees were chosen because they exemplify the Girl Scout mission to build women of courage, confidence and character and their desire to make the world a better place.
Bentley University received a US$50,000 grant from KPMG, the global network of professional services firms, to explore the ability of a fraud knowledge management tool to enhance the work of public company auditors. Principal investigators include Bentley Professor of Accountancy Jay Thibodeau, Bentley PhD student Denise Hanes, and James Bierstaker of Villanova University.
Bentley University Professor Pierre Berthon won a 2010 Best Paper Award from Business Horizons for the paper entitled "Event Sponsorship and Ambush Marketing: Lessons from the Beijing Olympics," published in the May-June 2010 issue. The article outlines the "Li Ning Affair" - how major Olympic sponsor Adidas was ambushed by a lesser-known Chinese competitor, Li Ning, whose namesake founder lit the Olympic flame at the 2008 Beijing Olympiad.
Andrew Liveris, the President, CEO, and Chairman of The Dow Chemical Company will be the keynote speaker at the 15th annual Raytheon Lecture in Business Ethics at Bentley University on November 4, 2010, at 3:30 p.m. in Wilder Pavilion, Adamian Academic Center. Liveris will speak about the central place of ethics in Dow's long-term business strategy.
Students and faculty at Bentley University, in cooperation with the Bentley Service-Learning Center, have launched an anti-bullying campaign that extends from their Waltham, Mass. community into local schools and nearby communities. Designed to be run by students, the One Goal, One Community: Moving Beyond Bullying and Empowering for Life initiative is focused on educating community members and soliciting their commitment to help change behaviors and put an end to bullying.