The new emergency preparedness public service campaign launched by the American Red Cross and Duracell, the battery division of The Gillette Company, walks a fine line but may still be successful, says Simon Moore, crisis communications expert and professor of Information Design and Corporate Communications at Bentley College in Waltham, MA.
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WALTHAM, Mass. - While experts are seeking answers to recent auditing fiascoes at Enron and Tyco, three Accountancy professors at Bentley College have brought a high-level IT tool into the mainstream of the classroom to educate and better prepare the accountants of tomorrow.
Waltham, MA - Preliminary research from the first phase of a three-part Bentley College market research study provided early indications that the Tablet PC is a strong contender to become the technology of choice for students, faculty and staff at the nation¿s leading colleges and universities, indicates Marketing professor Perry Lowe, who is overseeing the project.
WALTHAM, Mass. - The latest results of Alloy's 360 Youth College Explorer-Study, conducted by Harris Interactive®, reveal the '10 best tips' for marketers as they attempt to reach college students. A random survey of faculty and students at Bentley finds the study to be quite accurate.
Contest Challenges Students to Articulate How Network Technology Can Change Business; Winner Awarded Scholarship
WALTHAM, Mass. - With winter still in full swing, parents are already looking for exciting and different opportunities for their kids this summer. At Bentley College, Wall Street 101 summer camp will give high school students an entree to the ins-and-outs of Wall Street.