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Lowell Sun

Safety-first Features Fueling Holiday Weekend Car Push in Greater Lowell

Wed, 02/19/2014 - 09:05

Marketing Professor Jim Pouliopoulos offers his expertise on why consumers don't need to feel pressured to buy during President's Day weekend car sales. 

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Local Health Officials Applaud CVS' Decision to Ban Tobacco

Sun, 02/09/2014 - 10:11

Director of Bentley's Center for Marketing Technology, Ian Cross, comments on CVS' bold move to ban the sale of tobacco in their stores and why this will likely spur change industry wide.

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For Retailers, It's Holiday Crunch Time

Mon, 12/19/2011 - 12:58

Marketing Lecturer Michael Tesler offers insight on what local stores must do to compete with larger, corporate stores during the holiday rush.

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