Jump to navigation
Sun, 02/02/2014 - 11:32
Chief Marketing Officer David Perry discusses the results of Bentley's PreparedU Project survey on millennial preparedness.
Media Coverage | Permalink
Mon, 01/20/2014 - 01:47
Marketing Professor Ian Cross, as well as other area professors, shares his favorite local restaurant with Boston Common Magazine.
Wed, 09/04/2013 - 10:33
Marketing Professor Ian Cross shares his favorite local restaurants with Boston Common Magazine.
Thu, 06/13/2013 - 16:04
Sat, 05/11/2013 - 15:42
Marketing Lecturer Mike Tesler comments on the consumer-centric strategy and social conscious business model behind booming eyewear brand Warby Parker.
Wed, 05/08/2013 - 13:04
Marketing Professor Mike Tesler helps answer why eyewear start-up Warby Parker has become so successful so quickly.
Tue, 04/30/2013 - 13:17
The student-run marketing association just finished a six-week photo contest using Pongr to help promote the rebranding efforts across campus and motivate students to have fun in the community.
Mon, 04/08/2013 - 13:37
Director of the Center for Marketing Technology, Ian Cross, explains the imperative need for marketers to embrace the concept of 'social business' when discussing direct marketing in the digital age.
Thu, 04/04/2013 - 14:02
Michael Tesler, adjunct marketing lecturer and partner at Retail Concepts, discusses the retail reinvention of the Chestnut Hill area.
Tue, 02/26/2013 - 13:16
Economics Professor Dhaval Dave highlights the importance of prescription drug advertising after weighing the effects of direct-to-consumer marketing techniques.
175 Forest StreetWaltham, Massachusetts 02452+1.781.891.2000
Map & Directions Plan Your Visit Virtual Tour
Make a Gift