Director of the Center for Marketing Technology, Ian Cross, explains the imperative need for marketers to embrace the concept of 'social business' when discussing direct marketing in the digital age. 

Michael Tesler, adjunct marketing lecturer and partner at Retail Concepts, discusses the retail reinvention of the Chestnut Hill area. 

Economics Professor Dhaval Dave highlights the importance of prescription drug advertising after weighing the effects of direct-to-consumer marketing techniques.

Marketing Professor Raj Sisodia joins his co-author, Whole Foods co-CEO John Mackey, on a tour to promote their book "Concious Capitalism" and emphasize the "inherent good of capitalism". 

Marketing Professor Raj Sisoda,  recognized for his recently published book Consious Capitalism, now shares his expert opinion on the complexity that globalization and technology bring to the business enviroment. 

Associate Professor of Marketing Susan Dobscha authors an opinion piece examining the blunders marketers make when they target women.