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Graduate and Employer Definitions of 'Prepared' Differ, Study Suggests

Sun, 02/02/2014 - 11:32

Chief Marketing Officer David Perry discusses the results of Bentley's PreparedU Project survey on millennial preparedness.

 

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Boston Professors Dish on Best Eats

Mon, 01/20/2014 - 01:47

Marketing Professor Ian Cross, as well as other area professors, shares his favorite local restaurant with Boston Common Magazine.

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Boston Professors Dish on Best Eats

Wed, 09/04/2013 - 10:33

Marketing Professor Ian Cross shares his favorite local restaurants with Boston Common Magazine.

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Bentley Students Keep Converse a Step Ahead

Thu, 06/13/2013 - 16:04

Little feet pushed Bentley undergraduate students to take big steps as they prepared marketing strategies for Converse Kids’ $125M business. Recommendations were presented directly to the footwear company’s Product Creation Team using iBook.

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Warby Parker CEO: 'E-Commerce As A Term Will Become Obsolete In Five Or Six Years'

Sat, 05/11/2013 - 15:42

Marketing Lecturer Mike Tesler comments on the consumer-centric strategy and social conscious business model behind booming eyewear brand Warby Parker.

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What Eyewear Startup Warby Parker Sees That Others Don't

Wed, 05/08/2013 - 13:04

Marketing Professor Mike Tesler helps answer why eyewear start-up Warby Parker has become so successful so quickly.

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Strongr With Pongr: Bentley University Marketing Students Help Push High-Profile Rebranding Effort

Tue, 04/30/2013 - 13:17

The student-run marketing association just finished a six-week photo contest using Pongr to help promote the rebranding efforts across campus and motivate students to have fun in the community. 

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Ask the Experts: How Would You Redefine Direct Marketing for the Digital Age?

Mon, 04/08/2013 - 13:37

Director of the Center for Marketing TechnologyIan Cross, explains the imperative need for marketers to embrace the concept of 'social business' when discussing direct marketing in the digital age. 

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Shifting Balance On Route 9 In Battle For Shoppers

Thu, 04/04/2013 - 14:02

Michael Tesler, adjunct marketing lecturer and partner at Retail Concepts, discusses the retail reinvention of the Chestnut Hill area. 

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Meta- Survey Suggests Favorable Risk/Benefit Profile for DTC Ads

Tue, 02/26/2013 - 13:16

Economics Professor Dhaval Dave highlights the importance of prescription drug advertising after weighing the effects of direct-to-consumer marketing techniques.

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