Marketing Professor Raj Sisoda, recognized for his recently published book Consious Capitalism, now shares his expert opinion on the complexity that globalization and technology bring to the business enviroment.
Undergraduate students in a Corporate Immersion Marketing class taught by James Pouliopoulos spent their fall semester testing the usability and effectiveness of an iPad app implemented by Mazda North American Operations (MNAO) in their dealers to improve customer experience and close sales.
Professor of Marketing Rajendra S. Sisodia is highlighted for cowriting "The 4A's of Marketing." Sisodia and co-author Jagdish Sheth, hope to offer advice on how to reverse declining marketing trends by focusing on aquiring and retaining customers rather than getting customers to buy.
Marketing Professor Raj Sisodia and John Mackey, founder of Whole Foods, are said to be authoring a book together on the topic of conscious capitalism, highlighting why the most successful companies are also ones who do good for the greater society.