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Whole Foods CEO John Mackey says business is ‘under attack’

Thu, 02/07/2013 - 14:02

Marketing Professor Raj Sisodia joins his co-author, Whole Foods co-CEO John Mackey, on a tour to promote their book "Concious Capitalism" and emphasize the "inherent good of capitalism". 

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Watching Wise Leaders Deal With Complexity

Tue, 02/05/2013 - 11:28

Marketing Professor Raj Sisoda,  recognized for his recently published book Consious Capitalism, now shares his expert opinion on the complexity that globalization and technology bring to the business enviroment. 

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Mazda Puts Bentley Students in the Driver’s Seat with Corporate Immersion

Tue, 12/18/2012 - 11:10

Undergraduate students in a Corporate Immersion Marketing class taught by James Pouliopoulos spent their fall semester testing the usability and effectiveness of an iPad app implemented by Mazda North American Operations (MNAO) in their dealers to improve customer experience and close sales.

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Why Most Marketers (Continue to) Get Gender So Wrong

Mon, 12/17/2012 - 11:41

Associate Professor of Marketing Susan Dobscha authors an opinion piece examining the blunders marketers make when they target women.

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Hospices Trying To Sell The Public On Their Care

Mon, 11/19/2012 - 11:50

Marketing Professor Susan Dobscha discusses the hurdles hospices face when trying to deal with the awareness and acceptance of impending death of patients and their families.

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The Demise of Groupon

Thu, 08/16/2012 - 16:45

Associate Professor of Marketing Susan Dobscha discusses why online coupon enterprise Groupon, which has sold millions in daily deals, is experiencing financial problems.

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Bookshelf: The 4A’s of Marketing

Mon, 07/09/2012 - 12:35

Professor of Marketing Rajendra S. Sisodia is highlighted for cowriting "The 4A's of Marketing." Sisodia and co-author Jagdish Sheth, hope to offer advice on how to reverse declining marketing trends by focusing on aquiring and retaining customers rather than getting customers to buy. 

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Etsy Seeks Scale without Losing Its 'Street Fair' Aesthetic

Wed, 05/09/2012 - 11:50

Senior Lecturer or Marketing Ian Cross shares insight on the growth of Etsy, the online marketplace for handmade goods.

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John Mackey & Raj Sisodia: The Purpose of Business

Mon, 05/14/2012 - 21:27

Marketing Professor Raj Sisodia and John Mackey, founder of Whole Foods, are said to be authoring a book together on the topic of conscious capitalism, highlighting why the most successful companies are also ones who do good for the greater society. 

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Back from the brink

Sun, 04/22/2012 - 13:18

Marketing Professor Ian Cross comments on American Superconductor's recovery after a disastrous software theft that cost the company millions and forced hundreds of layoffs. 

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