Professor of Marketing Rajendra S. Sisodia is highlighted for cowriting "The 4A's of Marketing." Sisodia and co-author Jagdish Sheth, hope to offer advice on how to reverse declining marketing trends by focusing on aquiring and retaining customers rather than getting customers to buy.
Marketing Professor Raj Sisodia and John Mackey, founder of Whole Foods, are said to be authoring a book together on the topic of conscious capitalism, highlighting why the most successful companies are also ones who do good for the greater society.
Marketing Professor Rajendra Sisodia explains how the "conscious capitalism" movement will benefit companies who adopt it for the right reasons. His research has proven companies that put customers before profit actually make more money in the long run.
Author of the digital marketing blog Useful Arts, Dave Wieneke, shares how impressed he is with Bentley and its students after being a guest speaker in one of Professor Mari Anne Snow's marketing classes.
A team of Bentley University students took first place at the College Face-Off: Social Media for Social Good, a Boston-based intercollegiate challenge aimed at developing marketing strategies for non-profit organizations. The competition was held recently at the Microsoft New England Research & Development Center in Cambridge as part of FutureM, a week of events and discussions about the future of marketing. Bentley, Emerson College and Harvard University were the three finalists. Other participating schools included Boston College, Boston University, Tufts University and UMass Boston.