marketing

Big Y to End Self-checkout for Customers

Wed, 09/28/2011 - 15:27

Marketing Professor Michael Tesler discusses supermarket chain Big Y's decision to eliminate self-checkouts at its stores.

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Don’t Overdo Your Online Networking

Mon, 09/26/2011 - 14:28

Professor of Marketing Mari Anne Snow gives advice on how to effectively network online.

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Fighting Words: What Toy Makers Assume About Girls and Boys

Sun, 06/26/2011 - 09:25

Marketing Professor Susan Dobscha offers expertise on the different marketing strategies for targeting young children.

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Using Coupons to Peddle Business

Sun, 07/03/2011 - 16:24

Senior Lecturer of Marketing Ian Cross addresses the new ways businesses are utilizing group discount sites like Groupon.

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New Vertex Ads Focus On Disease, Not Treatment

Tue, 06/28/2011 - 10:18

Marketing Professor Raj Sisodia offers insight on the increased incidents of drug companies expanding their marketing strategies to target consumers who might not even need the product.

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Bentley University Marketing Chair Pierre Berthon and Visiting Scholar Philip DesAutels Selected to Serve on International Jury for Globe Award 2011, to be Presented May 12, Sweden

Wed, 04/20/2011 - 19:43

Bentley University visiting scholar Philip DesAutels served as chairman of the jury for the Globe Forum's Globe Award for Sustainability Innovation 2011, which will be presented on May 12 at the Stockholm Waterfront Congress Centre in Sweden. Also serving on the jury of internationally recognized experts was Pierre Berthon, Bentley University marketing professor and Clifford F. Youse Chair of Marketing. DesAutels was also a featured speaker at the 2009 and 2010 Globe Forums.

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