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Marketing Professor Raj Sisodia offers insight on the increased incidents of drug companies expanding their marketing strategies to target consumers who might not even need the product.
Bentley University visiting scholar Philip DesAutels served as chairman of the jury for the Globe Forum's Globe Award for Sustainability Innovation 2011, which will be presented on May 12 at the Stockholm Waterfront Congress Centre in Sweden. Also serving on the jury of internationally recognized experts was Pierre Berthon, Bentley University marketing professor and Clifford F. Youse Chair of Marketing. DesAutels was also a featured speaker at the 2009 and 2010 Globe Forums.
