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Pursuit of Genuine Social Awareness Can Pay at the Bottom Line

Mon, 04/23/2012 - 10:35

Marketing Professor Rajendra Sisodia explains how the  "conscious capitalism" movement will benefit companies who adopt it for the right reasons. His research has proven companies that put customers before profit actually make more money in the long run. 

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Educating the First Wave of Trained Digital Strategy Leads

Sun, 04/01/2012 - 10:35

Author of the digital marketing blog Useful Arts, Dave Wieneke, shares how impressed he is with Bentley and its students after being a guest speaker in one of Professor Mari Anne Snow's marketing classes.

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Bentley Takes First Place at FutureM College Face-Off: Social Media for Social Good

Mon, 10/03/2011 - 13:25

A team of Bentley University students took first place at the College Face-Off: Social Media for Social Good, a Boston-based intercollegiate challenge aimed at developing marketing strategies for non-profit organizations. The competition was held recently at the Microsoft New England Research & Development Center in Cambridge as part of FutureM, a week of events and discussions about the future of marketing.  Bentley, Emerson College and Harvard University were the three finalists. Other participating schools included Boston College, Boston University, Tufts University and UMass Boston.

Type: Campus News

Big Y to End Self-checkout for Customers

Wed, 09/28/2011 - 15:27

Marketing Professor Michael Tesler discusses supermarket chain Big Y's decision to eliminate self-checkouts at its stores.

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Don’t Overdo Your Online Networking

Mon, 09/26/2011 - 14:28

Professor of Marketing Mari Anne Snow gives advice on how to effectively network online.

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Fighting Words: What Toy Makers Assume About Girls and Boys

Sun, 06/26/2011 - 09:25

Marketing Professor Susan Dobscha offers expertise on the different marketing strategies for targeting young children.

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Using Coupons to Peddle Business

Sun, 07/03/2011 - 16:24

Senior Lecturer of Marketing Ian Cross addresses the new ways businesses are utilizing group discount sites like Groupon.

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New Vertex Ads Focus On Disease, Not Treatment

Tue, 06/28/2011 - 10:18

Marketing Professor Raj Sisodia offers insight on the increased incidents of drug companies expanding their marketing strategies to target consumers who might not even need the product.

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Bentley University Marketing Chair Pierre Berthon and Visiting Scholar Philip DesAutels Selected to Serve on International Jury for Globe Award 2011, to be Presented May 12, Sweden

Wed, 04/20/2011 - 19:43

Bentley University visiting scholar Philip DesAutels served as chairman of the jury for the Globe Forum's Globe Award for Sustainability Innovation 2011, which will be presented on May 12 at the Stockholm Waterfront Congress Centre in Sweden. Also serving on the jury of internationally recognized experts was Pierre Berthon, Bentley University marketing professor and Clifford F. Youse Chair of Marketing. DesAutels was also a featured speaker at the 2009 and 2010 Globe Forums.

Type: Latest Headlines

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