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Mon, 10/03/2011 - 13:25
A team of Bentley University students took first place at the College Face-Off: Social Media for Social Good, a Boston-based intercollegiate challenge aimed at developing marketing strategies for non-profit organizations. The competition was held recently at the Microsoft New England Research & Development Center in Cambridge as part of FutureM, a week of events and discussions about the future of marketing. Bentley, Emerson College and Harvard University were the three finalists. Other participating schools included Boston College, Boston University, Tufts University and UMass Boston.
Wed, 04/20/2011 - 19:43
Bentley University visiting scholar Philip DesAutels served as chairman of the jury for the Globe Forum's Globe Award for Sustainability Innovation 2011, which will be presented on May 12 at the Stockholm Waterfront Congress Centre in Sweden. Also serving on the jury of internationally recognized experts was Pierre Berthon, Bentley University marketing professor and Clifford F. Youse Chair of Marketing. DesAutels was also a featured speaker at the 2009 and 2010 Globe Forums.