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Mazda Puts Bentley Students in the Driver’s Seat with Corporate Immersion

Tue, 12/18/2012 - 11:10

Undergraduate students in a Corporate Immersion Marketing class taught by James Pouliopoulos spent their fall semester testing the usability and effectiveness of an iPad app implemented by Mazda North American Operations (MNAO) in their dealers to improve customer experience and close sales.

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