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Ask the Experts: How Would You Redefine Direct Marketing for the Digital Age?

Technology

Ask the Experts: How Would You Redefine Direct Marketing for the Digital Age?

Director of the Center for Marketing TechnologyIan Cross, explains the imperative need for marketers to embrace the concept of 'social business' when discussing direct marketing in the digital age. 

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Academics
by Helen Henrichs April 19, 2016

Bloomberg BusinessWeek has released its 2016 “Best Undergraduate Business Schools” rankings and Bentley University stands at #10 overall in the U.S., up from #20.

TOPICS: News, Career Trends