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Ask the Experts: How Would You Redefine Direct Marketing for the Digital Age?

Technology

Ask the Experts: How Would You Redefine Direct Marketing for the Digital Age?

Director of the Center for Marketing TechnologyIan Cross, explains the imperative need for marketers to embrace the concept of 'social business' when discussing direct marketing in the digital age. 

FEATURE STORY

Hands-On Learning
March 31, 2017

The Yawkey Foundations have recognized Bentley University’s longstanding commitment to service-learning and awarded the university $500,000 to educate students to effectively lead nonprofit organizations and expand student efforts to help community groups.

BENTLEY IN THE NEWS

Bloomberg.com | June 28, 2017
Wicked Local | June 28, 2017
Wallet Hub | June 27, 2017