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Ask the Experts: How Would You Redefine Direct Marketing for the Digital Age?

Monday, April 8, 2013 - 13:37

Director of the Center for Marketing TechnologyIan Cross, explains the imperative need for marketers to embrace the concept of 'social business' when discussing direct marketing in the digital age. 

Original Story

Source: The Cross-Channel Conversation | Type: Media Coverage | Permalink

Tagged as: Ian Cross | marketing | Center For Marketing Technology