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Ask the Experts: How Would You Redefine Direct Marketing for the Digital Age?

Technology

Ask the Experts: How Would You Redefine Direct Marketing for the Digital Age?

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Director of the Center for Marketing TechnologyIan Cross, explains the imperative need for marketers to embrace the concept of 'social business' when discussing direct marketing in the digital age. 

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Technology
by Meg Murphy February 25, 2015
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For Generation Z, every gap — geographic, cultural and generational — is closing rapidly. The rise of online learning has a lot to do with it. 

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