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Bentley Trumps ‘Apprentice’ With Boston Celtics, Converse Tests
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Bentley University is highlighted for its "Tech Apprentice" challenge, a spin on the NBC reality series, where students face challenges and the winner receives a paid internship with marketing company Allen & Gerritsen. Student Brian Shea and Ian Cross, Director of the Center for Marketing Technology, are quoted.
A Bentley course explores how female personas in the media can reinforce stereotypes that are harmful to women's personal and professional choices.