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Bookshelf: The 4A’s of Marketing

Careers

Bookshelf: The 4A’s of Marketing

Professor of Marketing Rajendra S. Sisodia is highlighted for cowriting "The 4A's of Marketing." Sisodia and co-author Jagdish Sheth, hope to offer advice on how to reverse declining marketing trends by focusing on aquiring and retaining customers rather than getting customers to buy. 

FEATURE STORY

Academics
by Meredith Mason  September 13, 2016

In the most recent U.S. News & World Report rankings of America’s Best Colleges 2017, Bentley University is ranked #3 among “Best Regional Universities - North.” 

TOPICS: News

BENTLEY IN THE NEWS

Washington Post | September 20, 2016
Career Sherpa | September 20, 2016
Los Angeles Times | September 17, 2016