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Bookshelf: The 4A’s of Marketing

Careers

Bookshelf: The 4A’s of Marketing

Professor of Marketing Rajendra S. Sisodia is highlighted for cowriting "The 4A's of Marketing." Sisodia and co-author Jagdish Sheth, hope to offer advice on how to reverse declining marketing trends by focusing on aquiring and retaining customers rather than getting customers to buy. 

FEATURE STORY

Academics
by Meg Murphy April 21, 2015

In today's workplace, developing the creative process is as crucial for businesspeople as it is for artists.

BENTLEY IN THE NEWS

The Atlantic | April 23, 2015
Boston Globe | April 22, 2015