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Bookshelf: The 4A’s of Marketing

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Bookshelf: The 4A’s of Marketing

Professor of Marketing Rajendra S. Sisodia is highlighted for cowriting "The 4A's of Marketing." Sisodia and co-author Jagdish Sheth, hope to offer advice on how to reverse declining marketing trends by focusing on aquiring and retaining customers rather than getting customers to buy. 

FEATURE STORY

Newsroom
by Meredith Mason  January 31, 2017

Princeton Review has ranked Bentley University the No. 1 college for internship opportunities in the United States as part of their 2017 edition of “Colleges That Pay You Back: The 200 Schools That Give you the Best Bang for Your Tuition Buck.”

TOPICS: News

BENTLEY IN THE NEWS

The Saturday Evening Post | February 15, 2017
USA Today | February 11, 2017