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Bookshelf: The 4A’s of Marketing
Professor of Marketing Rajendra S. Sisodia is highlighted for cowriting "The 4A's of Marketing." Sisodia and co-author Jagdish Sheth, hope to offer advice on how to reverse declining marketing trends by focusing on aquiring and retaining customers rather than getting customers to buy.
Bentley University is ranked #1 in several “Best Colleges by Major/Field of Study” rankings by College Factual, an online portal designed to assist students in a selecting a college.