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Bookshelf: The 4A’s of Marketing
Professor of Marketing Rajendra S. Sisodia is highlighted for cowriting "The 4A's of Marketing." Sisodia and co-author Jagdish Sheth, hope to offer advice on how to reverse declining marketing trends by focusing on aquiring and retaining customers rather than getting customers to buy.
In this 25th anniversary video, explore what makes the Bentley Service-Learning Center's classroom to community model so special.