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Bookshelf: The 4A’s of Marketing

Careers

Bookshelf: The 4A’s of Marketing

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Professor of Marketing Rajendra S. Sisodia is highlighted for cowriting "The 4A's of Marketing." Sisodia and co-author Jagdish Sheth, hope to offer advice on how to reverse declining marketing trends by focusing on aquiring and retaining customers rather than getting customers to buy. 

FEATURE STORY

Careers
by Val Fox January 16, 2015
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Want a new job for the new year? Check out our roundup of the best career prospects for women in 2015. 

AROUND THE WEB

Gallup, Inc., Gallup.Com | January 20, 2015
forbes.com | December 18, 2014
Gallup, Inc., Gallup.Com | November 20, 2014