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Bookshelf: The 4A’s of Marketing
Monday, July 9, 2012 - 12:35
Professor of Marketing Rajendra S. Sisodia is highlighted for cowriting "The 4A's of Marketing." Sisodia and co-author Jagdish Sheth, hope to offer advice on how to reverse declining marketing trends by focusing on aquiring and retaining customers rather than getting customers to buy.