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Fighting Words: What Toy Makers Assume About Girls and Boys

Careers

Fighting Words: What Toy Makers Assume About Girls and Boys

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Marketing Professor Susan Dobscha offers expertise on the different marketing strategies for targeting young children.

FEATURE STORY

Technology
by Meg Murphy February 25, 2015
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For Generation Z, every gap — geographic, cultural and generational — is closing rapidly. The rise of online learning has a lot to do with it. 

BENTLEY IN THE NEWS

Fortune | March 1, 2015
Boson Business Journal | February 26, 2015
The Chronicle of Higher Education | February 26, 2015